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Social Media Marketing for Business

Christina Sullivan


November 9, 2015

The Top 10 Content Curation Tools You Should Be Using

November 9, 2015 | By | 5 Comments">5 Comments

Content Curation

Curating content is a great way to position you and your business as the go-to expert in a certain industry by sharing the best-of-the-best content with your readers.

If you’re just using Google right now and struggling to find top content, never fear! There are plenty of tools out there to help you collect relevant and interesting content to share.

Without further ado, here are The Top 10 Content Curation Tools You Should Be Using:


Pocket: Pocket is a great tool to start getting in the habit of curating content. Store interesting articles, videos and images in one place.

Pro tip: Install the Pocket browser extension to easily save content on the web.


Post Planner: Discover data-driven shareable content suggestions for social media and watch your engagement grow.


Feedly: Aggregate and browse feeds from your favorite sources on mobile or desktop within a beautifully simple user interface.


Digg Reader: A great minimal RSS reader to help you stay up-to-the-minute on the latest content from some of the top sources.


Twitter Lists: Curate subsets of users that you follow on Twitter related to specific topics. This is a great way to cut through the clutter and find the Tweets that really matter. Learn how to set up a list here.

Pro Tip: Check out these already curated 101 Best Twitter Lists to Follow by PostPlanner.


Content Gems: Quickly find and share the most valuable content in one easy-to-use platform. This one gets bonus points for such a beautifully designed site!


Flipboard: Flipboard is my personal favorite content curation tool. It allows you to create your own personalized magazine with all the topics you care about (and none that you don’t.) Flipboard is a fantastic tool for finding and organizing  content – but be warned, you may spend hours on Flipboard without even realizing it!


Learnist: Use a format similar to Pinterest with boards to search content from industry leaders by topic. Learnist is very user-friendly and full of brilliant content on endless topics.


Evernote: Easily clip web articles, add your own notes and communicate with your team in real-time using this comprehensive workspace tool.


Readability: Similar to Pocket and Evernote, Readability gives you the means to collect and save interesting content from the web in an organized way. It also cleans up articles to present them in a more readable, simple format – making your life easier as you’re browsing content.

Pro Tip: Check out the “Top Reads” section to see the most read content that hour, day or week.

Over to You!

If you haven’t experimented with content curation yet, there’s no better time than now to get started. Curating relevant content is one of the best ways to build trust and become the go-to expert for your audience. Regardless of the size of your team, I hope you’ll find one of the above tools to work for you.

Would you add any tools to this list? What tools have worked best for your content curation?

Christina Sullivan


Christina graduated from Virginia Tech in 2013 and is incredibly passionate about design, marketing and branding. Before working as Director of Brand Strategy at Heyo, Christina was Director of Marketing and Communications at a nonprofit regional technology organization.

  • Candace Alstad-Davies

    WOW, how does one keep up Christina. It’s hard enough keeping up with the careers industry, which is my business — writing, coaching, etc…. but keeping up with all this social media stuff is getting rather CRAZY. Glad I love it.

    I haven’t used any of these methods – I have TONS of my own content to share on my channels, but do think sharing others content could help my social reach. I may check out Post Planner, it see very reasonably priced and a good organizer.

  • Priyanka Biswas

    Great list Christina! Already use some of them listed above but looks like there’s a lot more to explore. Thanks for sharing!

  • Rob Griffin

    What is a good tool to find the best Instagram posts?

    • http://WWW.PABXMALAYSIA.COM Eric Ang

      Post planner has the ability to curate Instagram post of your choice

  • Rebecca Coleman

    I also really love (and use a ton) the Bookmarking/save tool on Facebook. When I’m surfing around on there, and I see something I want to share later, I just bookmark it. When it’s time for me to schedule posts, I just check into the “saved” file.

    Klout also has some pretty decent curated content. 🙂