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Social Media Marketing for Business

engagement Archives - Heyo Blog

Simon Horton

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February 6, 2015

Toxic Things You Do on Social Media That Are Killing Your Sales

February 6, 2015 | By | No Comments">No Comments

Marketers everywhere swear to how they are going to increase investment in social media in 2015. New studies are released every other day that talk about how social media is such a critical tool in every marketer’s toolkit. Courses abound online – both free and paid – that claim to turn you into a social media wizard in a matter of minutes (or so it seems!). In short, social media makes the world go round for most marketers today.

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Emily Potts

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February 4, 2015

5 Ways To Keep Your Email List Engaged After The Contest Is Over

February 4, 2015 | By | No Comments">No Comments

Imagine this: Your latest contest has drawn to a close and you’re thrilled with the number of leads you’ve collected. You email out an awesome offer, excited to earn revenue from the list you just built.

The next day your excitement disappears when you open your email service dashboard. Only a small percentage clicked through to your site. A lot of leads unsubscribed from your list. OUCH.

The truth is that building your list is only one half of the equation. While it is critical to gather a list with as many leads as possible, what you do with those leads is just as important to growing your business.

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Adele Halsall

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January 22, 2015

What Marketers Need to Know About Facebook’s Planned News Feed Changes

January 22, 2015 | By | 10 Comments">10 Comments

It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.

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Jim Risner

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September 27, 2013

8 Wildly Successful Facebook Timeline Giveaway Contests

September 27, 2013 | By | 6 Comments">6 Comments

Facebook now allows businesses like yours to run contests directly from their Fan Page Timeline, by having users like or comment on status updates.

Many businesses have already leveraged this latest change by engaging their audiences in timeline contests directly in the news feed.

The following examples of successful timeline contests were all crafted using Heyo’s Timeline Contest Creator to auto-generate highly engaging timeline contest templates.

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Nathan

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September 16, 2013

30 Timeline Contest Ideas to Drive Likes and Comments

September 16, 2013 | By | 9 Comments">9 Comments

On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.

With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page.

While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.

While several Facebook app companies launched the ability to export a .csv of likes and comments, we heard business owners asking for pre-made Facebook contests that would work on any brands timeline.

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Robert Mandelberg

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August 30, 2013

5 Overlooked Tips to Increase Your Retweets

When I see that one of my posts has been retweeted, instead of a “Thanks for the RT!” I often like to reciprocate with an RT of my own. This is often as simple as clicking the user’s profile, reading her tweets, and selecting an appropriate post to RT.

Easier said than done. Lately I have been having a harder time finding a tweet that I am comfortable sharing with my followers. Understanding that a retweet is an implied endorsement of the content and author, I am cautious about what I share.

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David A. George

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August 20, 2013

How to Get – and Keep – More Facebook Likes

August 20, 2013 | By | 4 Comments">4 Comments

“Baby, if you were words on a page, you’d be what they call fine print.”

We’ve all struck out with cheesy pickup lines – breaking the ice can be tough. Especially on Facebook.

But you can breathe easy, because it’s actually a little easier than you might think.

Let’s start with some ways to attract Likes to your page, then wrap up with some strategies on keeping users engaged…

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