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Social Media Marketing for Business

content Archives - Heyo Blog

Darnelle O’Brien

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April 22, 2015

3 Expert Tips to Writing Killer Website Content

Website content. Killer content. Overlooked and undervalued by many. When embarking on a new website, it’s easy to get caught up in the aesthetics of what your website will look like. But in doing so, you forget the importance of what the site needs to say (and therefore do) for your business. And before our designers get their knickers in a knot – it’s the perfect balance of design AND killer website content that create a great website.

There’s a crafty knack to creating website copy that sings. So if you’re about to write (or in some cases re-write) your website copy, check out our top 3 tips to nailing your copy.

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Pratik Dholakiya

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February 10, 2015

Why Guest Blogging Doesn’t Work Without Influencer Outreach

February 10, 2015 | By | No Comments">No Comments

Phew. You’ve finished writing a guest post.

You’ve done your best work. The publisher loves your quality.

You look forward to all the questions. This contribution might get you the most mentions ever.

But… after a couple of weeks… a dark shadow appears over your endeavors.

Minimal social shares. Just a question or two. No mentions.

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Emily Goodrich

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January 23, 2015

A Crash Course in Content Management Systems

January 23, 2015 | By | No Comments">No Comments

If you’re a small business running a large website, with lots of updates and changes being made every day, you no doubt know the difficulty of changing content on a regular basis. When you have a lot of content to shift around, or your content needs to be updated on a weekly or daily basis, content management systems (CMS) can really save you time and energy in managing your website or blog.

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Rob Petersen

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August 16, 2013

What is Social Media Optimization? 12 Tips to Make it Happen

August 16, 2013 | By | 15 Comments">15 Comments

You can’t be good or bad at social media; you can only be yourself.

Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.

Both work hand in glove.

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Jessica Fritsche

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July 20, 2013

[Infographic] Mix it Up: The Perfect Content Cocktail

Whether on the rocks, shaken, or stirred, combining the right ingredients in the right channels is essential to a solid content strategy and successful SEO tactics.

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Matt Baglia

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June 7, 2013

The Digital Marketing Trio Of 2013

June 7, 2013 | By | 2 Comments">2 Comments

2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen. The number of social network users is growing astronomically.

There are now over 1 billion smartphone users on the planet and 175,000 new blogs born everyday. It’s clear that social, content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013. Here are some fresh statistics to wet your whistle…

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Abhinav Jain

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June 3, 2013

Why Video SEO Increases Traffic and Click Conversions

June 3, 2013 | By | 2 Comments">2 Comments

Video is acknowledged to be one of the most popular types of content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans alone have so far engaged themselves in billions of video-viewing sessions. And the population of video watchers is growing more and more every day.

With a great number of videos being watched online, this is a boon to Internet marketers and online businesses since they are aware that web video provides immense benefits, especially in terms of traffic and click conversions.

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