No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all 500 million of Facebook users.
Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what’s not superheroic about them?
They log more air miles than Wonder Woman (impressive, since she owns an invisible plane), form creative ideas out of nothing like Green Lantern, work faster than the Flash, are as impervious to criticism as Superman is to bullets, and innovate like Iron Man.
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