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Social Media Marketing for Business

Emily Goodrich

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July 17, 2014

How Solo Stove Captured 474 Emails with Heyo

July 17, 2014 | By | 4 Comments">4 Comments

Meet Heyo customer Jeff Jan, owner and president of solostove.com, a company that sells wood-burning camping stoves and accessories. Based in Fort Worth, Texas, Solo Stove was already working with a fan base in the tens of thousands. What Jeff wanted to do was increase email capture through a sweepstakes on the Solo Stove Facebook fan page, in order to improve their email marketing reach.

The Solo Stove giveaway ended up capturing 474 emails, and blew away Jeff’s expectations.

Heyo was super easy to set up! Our audience really took to our first giveaway and we’ve reached our goals in the first day! This type of marketing is very effective for us. We’re hooked!

solostove_contest

In order to increase email capture, Jeff needed a contest that would generate interest with his current fans. Jeff created a campaign using the Heyo Sweepstakes template to cover all his bases. He was able to quickly and easily set up a sleek, mobile-friendly contest that had sharing options built in.

Using the drag-and-drop editor, Jeff made the campaign his own with high quality images. The easy set up meant that Jeff didn’t have to design or program the entry form – all he had to do was connect the email entry to an email service, like MailChimp, and presto! he was capturing emails into a ready to use mailing list.

The Solo Stove sweepstakes earned a ton of interest – 1020 unique views – that lead to a 46% conversion rate (474 emails). Jeff didn’t just let those 474 emails sit, either. The solostove.com sweepstakes had a follow up plan.

Maintaining Interest

Contest follow up can help improve engagement and encourage participation in future contests.

The Solo Stove campaign had a simple set up for contest follow-up. They set up an autoresponder that sent out an email to everyone who signed up when the contest was over. The winner received an individual email, while the rest of the entrants received an email like the one below.

solostove_followup

What’s so great about this email is the plan for more contests and that little code included at the bottom. Just for signing up and participating, each entrant received a coupon for 10% off their next solo stove purchase.

Try it Out Yourself

Want to run a Facebook sweepstakes and capture emails like Jeff? Check out Heyo’s Sweepstakes template and start your own sweepstakes like the one in this case study by clicking here! Just put in your name, email, and create a new password to check out templates like this one for free.

Emily Goodrich

Meet 

Emily Goodrich is a Technical Writer at Heyo. She is a Senior studying Creative and Professional Writing at Virginia Tech.

  • Cathleen King

    Quick question re getting the ball rolling – how did they generate those 1020 unique impressions? Did they do Facebook advertising or a sponsored post? Or did they spend money elsewhere? I know Facebook’s organic reach is down to 3-5% so assuming they spent some money to promote the sweepstakes right? Any idea how much? I want to figure out COA for new email addresses before doing something for my small company.

  • Cathleen King

    One other question – where was the campaign? Is it mobile-viewable on Facebook?

  • Antonis

    46% conversion rate is very very good!! i am running a promotion now with 5 days stay in a resort with private pool and i have only 19% ! i thing i am doing something wrong and yes i am spending money on facebook once as Cathleen said the facebook organic is too low(i have 60.000 people from my area and 15.000 talk about)

    Today i had put my contest into contest aggregation sites ..i wiil see if there is an increase!

    Maybe its also because he is a company and i just a facebook page.

    • http://blogs.lt.vt.edu/emigee93 Emily Goodrich

      Hi Antonis! Promoting it on a contest aggregation site is a good choice if you’re looking to attract potential customers from outside of your social media fan pages. But a 19% conversion rate is actually pretty good! I wish you luck with your contest!