Image Image Image Image Image Image Image Image Image

Social Media Marketing for Business

David George


May 31, 2012

2 Free Facebook Tools Your Business Needs

May 31, 2012 | By | 6 Comments">6 Comments

Look-out Hootsuite! 

Facebook has given every fan page administrator the ability to schedule their own posts. 

In addition, you can now qualify your fan page administrators through 5 distinct roles.

We all want to protect ourselves from that rogue employee that gets admin status and deletes our fan page if we make them mad, right?

If you want to schedule posts, and protect against rogue employees, click Continue…

Here’s a quick compendium (like that word??) of Facebook’s new presents for us:

1) You now have the remarkable ability to schedule posts with a new feature in Facebook’s share tool

2) You can now specify different roles with explicit permissions for your Page administrators through Facebook’s Admin Roles tool

These are two essential tools to help you execute your social media strategy AND keep your Fan Page relevant and secure. Read on for a quick run-through of what they do and how they do it…

Okay, so what’s the deal with the scheduled Facebook posts?

Have you ever heard of Hootsuite or Tweetdeck?

If so, you are probably aware of their incredible functionality in helping you schedule time-released Tweets and Facebook posts (if not, check out the post on how your small business can be Social Media Savvy). 

Previously, your only option was to rely on third-party apps and services like these in order to strategically time and release Facebook posts to your audience.

Not any more! Now you can do it all from inside Facebook, right from your page’s sharing tool, in fact.

Here’s how you do it:

1) Create a post – text, image, video, link, you get the picture
2) Click on the clock-icon in the bottom left of the sharing tool
3) Specify a future date starting with the year, then month (up to 6 mos. in advance), day, hour, and even minute (in 15-min intervals)!
4) Click the Schedule button, and you’re all set!

free facebook tools

Wasn’t that easy?

If you need more help, there’s a Facebook Help Page that can clear up a lot of questions.

Check out how cool this next feature is – Facebook Admin Roles…

Have you ever been wary to hand out your username and pasword combo to someone managing your social media content?

I don’t blame you! Just because you have someone else creating and posting quality content for your Page doesn’t mean they should have access to search through your account and see messages or any other restricted information on there.

Facebook realized this and provided a solution in the form of Admin Roles. Here’s how it works:

Page Admins can have 5 different roles, each with their own permissions:
– Manager (unrestricted access and default role for admins)

– Content Creator
– Moderator
– Advertiser
– Insights Analyst

free facebook tools Again, Facebook has provided a helpful Page that can clear up most questions regarding Admin Roles.

Your Turn

Will you use the new scheduler and admin roles? Tell me in the comments below.


David A. George is the Chief Content Creator at Heyo. I'm passionate about marketing, Android, being at the beach, and breathing underwater. I'd love to connect with you on LinkedIn, Twitter, Facebook, and Google+. Or email me at dgeorge(at)

  • Gisele

    What “Role” does a client need to assign to us in order to install Lujure Apps and custom graphics to their cover image and App thumbnails?

    • Alex

      Hey Gisele! You’ll need to be made a “Content Creator” to have access to that feature – Great Question! – Alex

  • William Pérez

    I accessed my e mail and followed all the steps for getting the info you promise “Seven ways…” but you sent to me to an empty page.

    If you are not going to do what you say then don´t ask for our information. Beside if you ask for the info with an e mail accoint you already have in your list you don’t accept the e mail entering.

    Tat is not corrrect.

    • David

      Hi William,

      I’m sorry you feel misled, that was certainly not our intention. Could the empty page you are referencing possibly be the landing page for the Webinar? If so, that specific Webinar has ended, however we are doing new ones at least once a week. If you check your email inbox, you should have received a message requesting confirmation. Did you ever get that email, William?
      – David

  • Mike Macey

    Great content David. Can you post an article on other syndicating tools like and various WordPress plugins for fb? I continue returning to read more marketing ideas on your blog. Thanks for your interest in our success.

    • David George

      Hey Mike, great thinking! Let me ask you – would you like to see a blog post on it, or a webinar/live stream on it from myself and Mr. Shamy?