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Social Media Marketing for Business

Heyo Blog - Page 73 of 75 - Social Media Marketing for Businesses

Nathan

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September 21, 2011

News Feed Changes: The #1 Thing Fan Pages Must Do

September 21, 2011 | By | 2 Comments">2 Comments

Are blue corners about to rule the online web? Time will tell. Facebook has given you the power to rank news feed items based on what you think is a top story.

Personally, I am a die-hard Redskins Fan so all skins stories are Top Stories in my world. Heck, if Popcorn at FedEx costs less on a Monday night game, I’ll blue mark that bad boy. It’s a Top Story.

Being serious, the new news feed updates Facebook has made destroys the #1 rule brands have used in the past to get exposure: Get engagement on updates to move up the news feed.

It doesn’t work anymore….

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Nathan

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September 21, 2011

What Makes a Facebook Top Story?

September 21, 2011 | By | 7 Comments">7 Comments

Dear Facebook, how do you know what I care about most?

O yes, of course. You own all my data.

You know that I am a mommas boy.

You could probably even predict what I am doing right now and what I want to read about.

Enter Top Stories….

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Jim Risner

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August 31, 2011

Facebook Updates that will Change How You Share

August 31, 2011 | By | 7 Comments">7 Comments

It feels like everyday Facebook is rolling out features to bully other social networks from stepping into their space. Yesterday was no different.

Google+ hit the ball out of the park with Hangouts (group video chat) and Circles(groups of friends), and  Facebook first countered by partnering with Skype to bring video chat to the platform.

But this is what most people don’t realize…

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Jim Risner

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August 17, 2011

5 Facebook Fan Gate Inspirations

August 17, 2011 | By | 14 Comments">14 Comments


Small businesses, start-ups and franchises are all monetizing Facebook pages, but you can’t figure out how to do it yourself.

As we all know, Facebook allows users to create content for those visitors who have yet to click “Like”.

This feature requires a call to action to get users to interact (Like) with your Fan Page.

BUT, it can be tricky planning out how you want to entice those users to enter the Facebook Fan Gate to your Fan Page. Below are some basic examples of techniques used to protect that precious content from being accessed by non-fans (soon-to-be fans, we should say).

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Jim Risner

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July 19, 2011

Facebook Allows Inviting Friends to “Like” a Fan Page

July 19, 2011 | By | 22 Comments">22 Comments

invite friends to like facebook page banner

Getting visitors to “Like” your Facebook Fan Page can be a tricky task. With Facebook’s  new “Invite Friends” feature, attracting new fans is easier then ever.  The new tool allows users to invite friends from their Personal Profile to “Like” the Facebook Fan Pages that they admin via a notification. A largely unknown tool that can have a large effect on exposing your brand on Facebook.
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Nathan

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July 6, 2011

How to set up Facebook video calling in just 3 simple steps

July 6, 2011 | By | One Comment">One Comment

Did you hear about the much anticipated “awesome” Facebook update? In an effort to compete with the new Google+, Facebook announced on Wednesday, July 6, that it has partnered with Skype to allow video calling through Facebook chat.

Here are 3  steps to setting up Facebook video calling:

1.You will be asked to complete the setup the first time you try to call a friend, or the first time a friend tries to call you. Open up a chat box on Facebook and click the video icon at the top of the chat window.

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Nathan

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July 2, 2011

Fan Gate: Landing Tabs and Non-Fan Images

July 2, 2011 | By | 9 Comments">9 Comments

First time visitors to your Fan Page are dropped on a landing tab of your choice as soon as they find your page. What kind of impression are you making on these potential leads?

Fan Gates” are images that only those people who have not yet “Liked” your page can see. It masks your custom tab so that users have to click “like” in order to see the content you created in the Lujure Editor.

Once in the editor, simply click the thumbs down “Non-fan button”. This will open up a blank canvas for you to create your Fan-Gate masterpiece!

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