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Social Media Marketing for Business



April 16, 2014

How Mixed Bag Designs Captured 582 Emails With a Facebook Campaign

April 16, 2014 | By | 15 Comments">15 Comments

(If you came here after registering for the webinar, congrats – you got a seat! Now, enjoy the bonus content below).

If you sell on Facebook and are looking for ways to engage fans, convert leads, and use Facebook to market more, then look no further.

I want you to meet Heyo customer, Amy Lombard. Amy is a digital marketing manager. In the past, she worked with Paradizo as an editorial director and then freelanced as a content editor before joining Mixed Bag Designs as their Marketing Manager.

She set out to launch a Facebook campaign that would get users to click “like” and enter their email for a chance to win the Love Giveaway Pack and a free bag from Mixed Bag Designs spring collection (not yet available in their store.)

She launched the campaign on February 1st and set the countdown timer to end on February 7th when she would use Heyo to end the campaign and pick a lucky winner.

How Amy’s Campaign Converted at 32%

Amy used the Heyo Contest Template and then customized the logo, image, description, sharing options, and email opt-in form.

Traditionally, Amy would have to wait on the tech team at Mixed Bag Designs to design and code a campaign for her. But, unique to Heyo, Amy was able to do all of this simply by dragging and dropping her campaign together with Heyo’s user-friendly interface.

She set the campaign up in just under 30 minutes. To her surprise, Heyo also automatically generated a mobile version of her campaign and provided a smart URL for her to use in her marketing.

Sell on Facebook 1Sell on Facebook 2

After letting the campaign run for several days, she had amassed 1,799 impressions and captured 582 email addresses.

If you, too, want to launch a Facebook campaign that converts at 32% click here to copy Amy’s campaign.

Amy Couldn’t Be Happier Using Heyo to Sell on Facebook

“I was skeptical of launching a Facebook campaign with any outside application because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. However with Heyo, I was able to launch my campaign without using any code at all and the ease of use was amazing. Heyo’s templates are very easy to customize and make your own. We are extremely pleased with the results and look forward to selling more bags and engaging with even more customers using Heyo,” said Amy.

In fact, she’s now using Heyo to sell on Facebook! To do that, Amy simply used Heyo’s drag-and-drop editor to create a great looking eCommerce campaign that now sells bags through their Facebook page.

Sell on Facebook 3

With the power of Heyo in your hands, the possibilities are endless – Amy experienced this and you should too!

Click here and put in your name, email, and create a new password to copy Amy’s campaign for free.

Don’t forget to like, share, and tweet this article. Your friends will thank you for sharing a high converting case study with them.



Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.

  • Charles Akpo

    Excellent work! Keep it up.

    • nathanlatka1

      Glad you enjoyed it Charles!

  • Reach Nathalie

    Great case study. I can see how Heyo can be a very powerful tool for many companies, entrepreneurs and small biz owners.

    • nathanlatka1

      Thanks Nathalie! What industry are you in?

  • Pam Mathison

    How would this work for real estate sales?

  • John Ziegler

    How do you determine if the respondent was a fan of the contest instead of the company? Did that matter? Is it that there is a purposeful divorcing of the social KPIs and that of ROI based on revenue?

  • Marjorie

    Does your set-up comply with the new Canadian anti-spam regulations?

  • Jamie Stewart

    Nathan is your software suitable for a small marketing company to run multiple client campaigns?

  • julietannerino

    Great idea! wondering if this will work nicely for a musician giving away a song. Maybe the prize needs to be more special or personalized…Thoughts? Thanks for the posting and ideas!

  • Julie Frey

    My challenge is to capture leads with a topic that’s not too exciting — business finance. And it’s for my employer and not me. Any help would be great.

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  • SocialQuant

    Love it! We’re going to get this up and running this week. Also want to run one for a T-shirt giveaway like you folks did in the past.

    Pumped to get this going!!!!

  • Taposy Rabeya

    Really showed the hard work you have done. Keep up the good work. I love so much. thanks for sharing.