[INFOGRAPHIC] Top 14 Mobile Experts: Predictions on the Future of Mobile Marketing

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Going into 2013, we’ve asked the biggest Mobile Marketing experts around, what their predictions for the future of Mobile Marketing are.

We’ve compiled predictions from successful business owners and industry thought leaders right here for your viewing pleasure and marketing knowledge.

From digital coupons and geo-location, to responsive design and mobile wallets, read more to see which trends and strategies will be lighting the mobile marketing pathways in 2013, all in big, bold infographic form…

Expert predictions on the future of mobile marketing

(click to enlarge)

What do you think – are these guys right? Tell us in the comments below what YOU think the future of Mobile Marketing holds!

PS: Don’t forget to join us on January 31st for the ground-breaking State of Mobile Address, where the CEO will be addressing thousands of smart marketers, discussing how mobile marketing plays a roll in business in 2013. Come join us and learn exactly how to easily and effectively leverage a mobile strategy for your business.  You can’t afford to miss this!

This article is copyright © 2013 

Meet David A. George

David A. George is the Chief Content Creator at Heyo. I'm passionate about marketing, Android, being at the beach, and breathing underwater. I'd love to connect with you on LinkedIn, Twitter, Facebook, and Google+. Or email me at dgeorge(at)heyo.com

1. January 29, 2013

   Reply

   Scott Ayres

   I think mobile has been growing the past 12 months and many jumped on it early and with great reward. It will continue to grow this year, but what marketers and brands need to be careful of is alienating those that do use their sites on desktops.

   I for example am on my computer 15 hours per day and while my phone is nearby and technically “active” on Facebook and other sites, it’s only used when I’m away from the computer. So I think lots of stats regarding mobile usage (at least in the US) is skewed.

   While focus needs to be on making the mobile experience a great one we can’t forget the traditional computer users.

   • January 29, 2013

     Reply

     David George

     I like your thinking on how much time people are “active” on mobile devices, Scott. With people who are in the business and are constantly connected, the stats may be a little different.

     And I think you’re exactly right on about not alienating those who still prefer traditional web viewing. At this point in time, you would be missing a large chunk of your audience (but it’s dwindling quickly!)

     • January 29, 2013

       Reply

       Scott Ayres

       Well I don’t think it’s dwindling necessarily. At least not in the business world or in the US. I think people use both here. Now in other countries where having a computer isn’t an option yes mobile is king.

       • January 30, 2013

         Reply

         David George

         Well, with mobile email opens at about 36% right now, and still rising, I think the desktop email dynasty will dissipate faster than we realize. There are so many ways to get our messages now, including TVs even! But you’re right – completely loosing sight of the desktop experience would be damaging at this point.

2. January 30, 2013

   Reply

   Ken Barber, VP Marketing

   Thanks, David, for pulling this together.

   When you scan down the predictions above, a common thread is clearly the *excitement* over how mobile will continue to transform marketing, customer engagement, enhanced targeting and most importantly, sales. Mobile is a direct sales driver. It’s as important as social media in connecting with consumers (a different kind of connecting, but still essential).

   Agree with your comment on email as well. I wish email platforms could know which device was being used to access their emails and then serve us the correct version, like mShopper.com can do with websites.

   mShopper would love to be part of future studies, surveys, or case studies on how mobile is transforming marketing and sales.

   • January 31, 2013

     Reply

     David George

     Sure thing, Ken, and thanks for sharing!

     You’re right – mobile is transforming the way we engage and has allowed us to do some pretty crazy segmenting. Another clear indication of this is the most recent CES convention. Wearable devices that connect with your smartphone were everywhere! And the direct impact on sales makes mobile something that smart business owners can’t ignore.

     And we’d love to have you be a part of any case studies and surveys we do in the future, as well, so we’ll keep you posted!