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Social Media Marketing for Business



April 28, 2015

Heyo Cart: Fans Type Buy, You Make Money

April 28, 2015 | By | 20 Comments">20 Comments

Heyo Cart - Buy Comments

Heyo Cart is a new tool that allows authors, influencers and experts to sell eBooks using “Buy” comments on Facebook. Click here to try for free or keep reading to learn how experts are already using Heyo Cart to make money.

In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon.

In 2014, that number grew to $1.6 billion. Despite the growth, something is changing…

As sales volume grew, authors began looking for new ways to sell their content without relying on the iron fist of Amazon as evidenced by the Hatchett vs. Amazon feud of 2014.

Influencers, experts and authors are becoming more savvy with online marketing and have built their own email lists, Facebook fan pages and Twitter accounts.

Now, they are using these channels to sell or presell their digital content using Heyo Cart ( Heyo Cart allows authors, experts and influencers to sell to their Facebook fans by asking their fans to simply comment “buy” to purchase.


Best selling authors like Kim Garst, influencers like Cindy Ratzlaff and experts like Carrie Wilkerson are converting Facebook fans to buyers using Heyo Cart. We’re using it too! Here’s a live example.

In a recent A/B test conducted by author and info-marketer Sue Zimmerman, Amazon and Heyo Cart were both put to the test. Sue posted her latest eBook for sale on Amazon and also to her Facebook page using Heyo Cart to see which would drive more sales.

On Amazon, Sue sold 15 copies, earning her $106.76 over the first 10 days.

Using Heyo Cart, Sue posted on Facebook and sold 95 copies, earning her $591.05 in the first 10 days.


“The reason Sue saw such success with using Heyo Cart as opposed to Amazon is simple – her fans commented buy and she made money,” said Nathan Latka, CEO of Heyo Cart. “With Heyo Cart the traditional sales funnel is eliminated. Buyers don’t have to click any external links.”

Sue was also able to capture her new buyers’ information through the Heyo Cart reporting dashboard.

“An additional benefit we gained from using Heyo Cart was that it gave us the ability to collect the email addresses and names of our buyers. This made it easy to put them into our CRM like HubSpot, InfusionSoft or OntraPort for future upselling and content marketing,” said Zimmerman. “Amazon doesn’t do that.”

According to internal data from gathered in Q1 of 2015, the best price point for authors and influencers to sell eBooks and other digital content on Facebook is $9.00. This was based on a sample size of product prices shown to one million people who are fans of authors’ and experts’ Facebook pages.

“There is an enormous opportunity for authors, experts and influencers to sell digital products to their consumers inside of Facebook,” said Latka. “This is where consumers spend their time and it’s where they’ll buy.”

As authors and experts look for ways to share their content, make more money and gain popularity, Latka anticipates this trend toward social commerce to grow exponentially.

“Total transaction volume done on social media networks on both mobile and desktop will surpass $40 billion by 2025,” said Latka.

If he’s right, Heyo Cart ( might be the next Amazon for authors, experts and influencers.



Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.

  • ARKlady | ARKtech.Co

    Tried it in beta last year and think it is a great option. Not ready to use it yet but glad to see the comparison and update.

    • nathanlatka1

      Thanks Ark Lady 😀

  • Daniel Adorno

    Sounds like a great option for authors. Excited to see how it develops over time, but I’m definitely not ready to utilize it seeing as I have only 100+ followers on my page right now =/

    • nathanlatka1

      Hey Daniel, do you have an email list?

      • Daniel Adorno

        I do. About 120 at the moment. I’m working to get more subscribers through some guest posts I’m working for my next book release in June-July.

        • nathanlatka1

          Are those 120 subscribers pretty engaged? Do you get an open rate over 50% consistently and a click through rate of over 20% consistently?

          • Daniel Adorno

            Average stats are as follows: 63.93% Opens and 9% click through rate. Don’t really know how to improve the click through rate. Been working on my CTAs in emails, but it has only topped at around 18% for my list.

  • Hyphen

    simple and cool idea. does it work on selling music directly to fans?

    • nathanlatka1

      It does. How many Facebook fans do you have?

      • Hyphen

        Just reached 35K! 😀

        • nathanlatka1

          You’re a great fit! Go post one of your songs right now 🙂

  • raspyni

    Just posted my first offer with this! Excited to see how it plays out. Nathan your energy has moved me (and my businesses) for the past 4 years – at least! Keep it up, my friend. Dang… just went to look and have my first sale in 2 minutes 🙂

    • raspyni

      Oh man… the sales keep coming in. You guys are so funny for coming up with this.

      • nathanlatka1


  • Christina

    That’s true…Amazon owns the relationship with the customer and contact information, unless you intentionally have an intermediate Pre Cart page for email capture.

  • Ravi Shukle

    Hey Nathan, would you say this would also work for a membership site setup? so it would take users to the sign up page etc. Excited to test this out

    • nathanlatka1

      You absolutely to do not want to use this for selling into membership sites. Instead, sell a product priced $5-$15 (ebook for example) to “hook” fans and THEN upsell them into your membership site (we give you their name, email so you can easily drop in your CRM upsell funnel). When do you plan to try it?

      • Ravi Shukle

        Awesome idea! I aim to have the videos for the course done by Monday – so will look at creating a smaller scale product to then hook them in – hopefully if all goes to plan by next week 🙂

        • nathanlatka1

          Or sell one of the videos (you can sell video files using HeyoCart)

  • Taposy Rabeya

    Such an excellent and helpful post. Thanks for sharing.