Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula will not only help you engage with Fans, but generate hot leads and real ROI from your Facebook following.
You may already know from experience that just having a Facebook Page is really just the beginning of having a successful social media strategy. It takes a lot of time and energy to write good content, engage with your audience, and build your fan base.
Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares.
As all good Facebook marketers know, there is an iFrame issue that has reared its ugly head. Recently, in their infinite wisdom, all of the major browsers have started blocking “mixed security content” by default (which probably should have been the case all along). If you are wondering what exactly that means, let’s use a typical example from Facebook that illustrates what we at Heyo are calling “the iFrame issue.”
You log in to Facebook on a secure HTTPS connection, because Facebook has an SSL (secure socket layer) Certificate installed. This encrypts the connection between their web server and your web browser, allowing private information to be sent back and forth safely.