Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula will not only help you engage with Fans, but generate hot leads and real ROI from your Facebook following.
You may already know from experience that just having a Facebook Page is really just the beginning of having a successful social media strategy. It takes a lot of time and energy to write good content, engage with your audience, and build your fan base.
Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares.