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Social Media Marketing for Business

All Blog Archives - Page 44 of 46 - Heyo Blog

Dennis Yu

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February 1, 2013

Headaches? Fire your worst clients!

February 1, 2013 | By | 6 Comments">6 Comments

You havee probably heard of freetards and “wantrepreneurs”, people who want your services free or to haggle you to that point.

Pro tip– walk away. The clients who pay the most are the ones who are easiest to service. And it’s always the smallest clients that are the neediest.

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David A. George

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January 22, 2013

The 3 F’s of Incredible Landing Page Design that Sells

January 22, 2013 | By | 7 Comments">7 Comments

Think with me for a second about the last website you visited.

Why did you go there in the first place? And what did you end up actually doing?

Websites today are like Golden Corral –  there’s all that gorgeous food, but if you eat too much, you’ll get an ulcer.

  • Too many buttons (not to mention a million social sharing widgets)
  • Lots of distractions and shiny objects
  • Lots of clutter – coupons, meet the team, product page, company info, shopping cart

People are getting tired of the mess. Today, it’s all about giving the visitor an incredible user experience when they land on your page. So it’s time we all take a step back, breathe deep, and rethink our landing page designs.

Read more to learn how the 3 F’s of landing page design can radically retain your website visitors and increase your conversion rates…

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David George

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January 11, 2013

The Ultimate 3-App Solution to Facebook Marketing w/ Infographic!

January 11, 2013 | By | No Comments">No Comments

A lot of people have been asking, What are the best kinds of apps to create for my Facebook Fan Page?

Answer: Great question! There’s 3 apps that you should definitely think about applying to your Fan Page. They’ll do 3 things:

1. Provide your customers with information
2. Allow you to increase your revenue, and
3. Gather information/help build your email marketing list.

And, pretty much every time, the next statement is Well, WHAT ARE THEY?

1. Make a Welcome tab

Now I know what you’re thinking – Isn’t there an ‘About’ section on Facebook already?

You’re exactly right, and you should include your contact information, store hours, and other pertinent info in that part.

BUT, this app is where you get to show off your business’ expertise. Whether you’re a retailer, restaurant, photographer, author – no matter what you do – use this tab to show beautiful pictures of your dining room or studio. Give snippets from your upcoming book, or clothing line.

Use this section as almost a teaser to the viewer, displaying the best work you have done. You can even include a Fan Gate here to help boost your social reach!

But don’t be unfair – offer the viewer something in exchange for their Like.

2. Build an Online Store tab

It’s time to start bringing in the big bucks, baby!

With over 1 Billion users on Facebook, the social network is the perfect place to have a storefront.

Use a Facebook tab/app to display your current product line, new artwork, let people listen to your music, they can even view your realty listings.

Keep the page clean and simple, you don’t want to distract your viewers from the main attraction. Also, make sure you include a BUY button in a prominent place – because after all, that is the bottom line, isn’t it?

3. Create an Email Capture/Contest form

If you haven’t started growing your email marketing list – DO IT NOW!

Email marketing is, by far, the most effective way to retain a running list of your customers and begin a relationship with their inbox.

And who doesn’t love winning? Some of the most successful social media campaigns belong to contests. Contests give you the ability to trade the viewers email address in exchange for a chance to win some awesome stuff!

Or, you can do things like offering a free download or e-book if someone signs up for your newsletter, blog, subscription list, etc.

Something to remember – don’t forget to add social sharing buttons to help entrants share this awesome opportunity with their own social networks.

Download the Ultimate 3-App Solution guide here

Facebook marketing 3-app solution

David A. George

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August 24, 2012

Introducing Startup Weekend in Blacksburg

August 24, 2012 | By | No Comments">No Comments

Ever had an absolutely awesome idea for an invention that could change your community, or even the world?

Or do you go to bed at night dreaming about creating and running your own company one day?

But seriously, even if you’ve ever remotely considered anything like these, then this is for you!

Pay close attention, because one of the most important and exciting events to ever come to Blacksburg is only a few days away…

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Nathan

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February 15, 2012

Yes, Facebook Changed Fan Page Tab Layouts (…but not on purpose)

February 15, 2012 | By | 3 Comments">3 Comments

11:47pm EST: Update – Three cheers for Facebook! The bug has been fixed.

You know the feeling of waiting weeks to finally go on vacation only to show up at the airport without your tickets?

Well, as you all know, Facebook has worked hard for 7 years and is going to have its vacation when it IPO’s.

While not as extreme as forgetting tickets, Facebook has released code which pushed all custom tabs down about 800 pixels.

We’re working with the Facebook team here to get it fixed and will keep updates coming.

Help your friends out quickly by sharing this article with them so they don’t panic when they see their tabs messed up.

In the mean time, here are 7 ways to build an insanely profitable email list with your fan page!

Jim Risner

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October 6, 2011

8 Incredibly Simple Ways Your Fan Page Can Get More Comments on Facebook

October 6, 2011 | By | 68 Comments">68 Comments

“If you were a booger, I’d pick you first.”

We’ve all struck out with a cheesy pick up line. Breaking the ice can be tough.

Read more to learn how to master engagement and turn your neglected Fan Page into a relationship marketing poster-child with these 8 sure-fire updates…

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Nathan

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September 22, 2011

Facebook Changes F8: 3 Ways Social was Just Re-Defined in under 30 seconds

September 22, 2011 | By | 19 Comments">19 Comments

Your Facebook profile is about to change dramatically. Hang tight, we’ll get you caught up in under 30 seconds. Mark Zuckerberg nervously laughed:  “Facebook, for the first time last month, had 500 million people using it on a single day”. He then shared “Facebook has over 800 million users” and that the “Next 5 years will be focused on engagement now that the network is established.” Facebook is launching 3 things today that are totally going to re-define social. Hit “Click to Continue” to get caugh up in under 30 seconds. The biggest change is… Read More