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Social Media Marketing for Business

David George


July 6, 2012

BREAKING: Twitter Changes Search and Discovery “Forever,” Declares War on Google

July 6, 2012 | By | 6 Comments">6 Comments

Big changes are happening at the Twitter HQ!

Thursday night, Twitter engineering manager, Pankaj Gupta, tweeted that Twitter will “forever change search and discovery”

Facebook also has human capital dedicated to reinventing social search in Facebook.

The heavyweight in the space, Google, is making its own changes in social search as recently as last month.

As these three power players fight it out, they are uncovering remarkable sales opportunities for your business.

To see 7 secrets of selling using these new search offerings, click continue.

Twitter marketing strategy

Since Twitter’s inception, their search functionality has been severely limited. For example, the platform doesn’t allow you to search tweets of just your followers. On top of that, the search still isn’t very deep, showing only more recent tweets.

Could it also be that Twitter’s changes to the platform were spurred on by Google’s massive implementation of Google+ into their search results? Possibly.

After Google’s update, the Twitter team responded, “As we’ve seen time and time again, news breaks first on Twitter. We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone.”

Either way, get ready for some great new functionality and much more meaningful data that can come from this. We’ll be checking back and keep you updated on the new Twitter changes!


The new Twitter changes fall into 3 categories:

1. Search autocomplete: much like the way Google guesses your search as you type, “search autocomplete shows you the most likely terms for your query as you enter it – especially useful if you’re trying to follow the hashtag for an event or you’re looking for a certain Twitter account,” according to Twitter engineer Frost Li.

2. Smarter search: according to Li, “if you search for a topic for which people use multiple terms, we will provide relevant suggestions for terms where the majority of that conversation is happening on Twitter.”

3. Filter search results by people you follow: long story short, this feature allows you to block off the rest of the Twitter-sphere apart from your following circles.

Your Turn

Tell us in the comments, who will win the search war? Google, Facebook, or Twitter?


David A. George is the Chief Content Creator at Heyo. I'm passionate about marketing, Android, being at the beach, and breathing underwater. I'd love to connect with you on LinkedIn, Twitter, Facebook, and Google+. Or email me at dgeorge(at)

  • Nathan

    My vote is for Facebook. They’ve got the most social data.

  • Marcelo Salgado

    I like google+ but facebook got most social data as Nathan says

  • David

    IMO- I agree, Facebook has the most info on how people behave socially. BUT, what about the way people browse/behave behind closed doors? It’s kind of a scary thought that Google has eyes on that…

  • Bill St. Pierre

    Bing is becoming a player in social search as they integrate your search results with your Facebook profile. I think I want Facebook to lose. They are starting to tax page owners for post views. This isn’t good for those of us creating content on our FB pages. We now have to pay Facebook for our fans to see our posts? This will eventually kill the platform… Am I missing something?

    • David

      Hey Bill! I know FB was discussing this as a possible option, but do you know if they actually decided on this yet? I agree, it kind of defeats the purpose of social media. – David

  • Bloggers Portal

    It’s really a great war on social media – particularly in the field of social search. I think Facebook has the edge over Google and Twitter.