In the world of digital marketing, social media is considered to be one of the most powerful channels you can use to promote your business and build a sound relationship with your customers. Because it can either make or break your relationship with them, it becomes critical to take special care while planning a social media marketing strategy.
Creating a powerful social media marketing strategy with an aim to build a robust relationship with customers and maintain a good brand reputation is an important task. Right away, you need to determine which platforms will be targeted.
While determining the platforms, it is essential to know the current business trends and the outcomes you are looking to achieve. Additionally, selection of the social media platforms should be determined by considering your target audience. As a result, you can reach a potential audience and attract loyal customers to your business.
Here are 6 strategies that can be helpful in knowing how to engage a large number of customers and retain a strong relationship with them.
#1 – ALWAYS KEEP WHAT THE CUSTOMER NEEDS IN MIND
One of the most basic principles of social media marketing is to identify your customers’ needs. But, the issue is that entrepreneurs run after revenue and commit the mistake of only focusing on a sales proposition. If you do the same, now is the time to make a change.
People make use of social media for their entertainment or to grasp some useful information. Now, when you’re continuously shooting posts with selling purpose on social media, then there are high chances to miss your potential customers.
It would be better to focus on the needs of the customers and offer them accordingly. Adopting this method would not only help you in attracting an audience at large but also it would build trust with the customers that your company offers something of their interest.
#2 – VALUE (AND RESPECT) THEIR TIME BY RESPONDING
Just as important as your posted content itself is the need to respond to your customers and make them feel heard. This will result in customer satisfaction and eventually it can help in building a strong relationship with them.
#3 – ALWAYS TRY TO EXCEED YOUR CUSTOMERS’ EXPECTATIONS
One of the most efficient techniques that social media marketers need to concentrate on is to offer more than what your customers typically expect.
When a customer feels that they are served with something that is more worthy than what they were expecting, there are high chances that they will trust you as a brand more readily.
By exceeding expectations, you portray how important your customer is to you and this will lead to a positive brand experience for them. Also, this gesture would encourage them to visit you again and again.
#4 – INTRODUCE CREATIVE WAYS TO ENGAGE WITH YOUR CUSTOMERS
None of us like to go through long and boring texts, so how can we expect users to engage with lengthy, texted content? Consider using creative images, puzzles or quizzes to engage them instead. This tactic also encourages people to come back to your page if they grow to expect that you consistently provide interesting and engaging content.
Make an attempt to publish creative and interactive posts on your social media accounts. When customers engage with the posts, showing gratitude towards them would be the smartest way to build a trustworthy relationship with them. You can either respond to them with a ‘Thank You’ note or reward them for participating. This way users will become more inclined to engage with your brand and also be more likely to talk about you with their own network of contacts.
#5 – MAINTAIN CONSISTENCY
Maintaining consistency means literally maintaining all the traits of your brand across all the different ways that you communicate. This can refer to the tone you use in your content, the logo of your brand, the layout and style of materials on your company’s website and of course your social media accounts. Everything should be consistent so that your customers get a reliable brand experience.
A FINAL WORD
While the world of social media marketing is certainly complex, it can also mean wonderful things for your brand if you use it the right way. I hope that these strategies help you as you work to define your own approach!
About the Author: Maulik Patel is the managing director at Blurbpoint Media. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. In addition, Maulik also runs the best SEO companies of India, ClickMatix and HireSEOAgency, to help businesses with local SEO, link-building, content marketing and paid advertising.