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Social Media Marketing for Business

Jen Drumm, Author at Heyo Blog

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Jen Drumm

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November 22, 2016

New Promotions from Spartan Race, Harley-Davidson and Rare ARTist

November 22, 2016 | By | No Comments">No Comments

We know you love to see live examples of campaigns that are using Heyo’s technology, since they are the easiest way to understand how our platform works. They’re also great for inspiration as you start planning YOUR next campaign! So, as our Thanksgiving gift to you, here are some new campaigns from Spartan Race, Harley-Davidson and Rare ARTist that are using Heyo’s technology.


Spartan Race – Landing Page in French 

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Harley-Davidson – Random-Draw Sweepstakes with Countdown Clock 

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Rare ARTist – Photo Contest with Voting Functionality 

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Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm

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November 8, 2016

New Promotions from Primo Milk and Stine Home & Yard

November 8, 2016 | By | No Comments">No Comments

This week, we’re excited to share some new promotions with you, from brands that are located all over the world who are using Heyo’s Promotions Platform. As you’re starting to plan your next campaign, take a look at these ones to get inspired!


Primo Milk – Enter-To-Win Sweepstakes (with a twist!)

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New Zealand based Primo Milk is running a super creative sweepstakes in which they’re inviting fans to #expressyourtaste and help the brand rename their iconic milk flavors. Along with their basic registration details, participants can suggest new names for the brand’s flavored milk for a chance to have their name featured on the bottle and win a year’s supply of milk. This campaign is a great example of how a brand can use a simple enter-to-win sweepstakes to engage their audience in a meaningful brand conversation.


Stine Home & Yard – Enter-To-Win Sweepstakes 

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To promote their Appliance Giveaway event, Stine Home & Yard is inviting fans to enter to win any number of prizes by simply filling out a quick registration form. They’ve chosen to include Heyo’s sweepstakes countdown clock in order to drive excitement and urgency around the promotion. This feature, in combination with the low barrier to entry of an enter-to-win sweepstakes, means engagement levels should be high for the campaign!


Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm

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November 1, 2016

A Helpful Holiday Promotion Checklist from the Heyo Team

November 1, 2016 | By | One Comment">One Comment

Getting ready for (and making the most of) the Holiday season can be a daunting task for any brand. There’s so much ‘noise’ out there when it comes to Holiday messaging, and figuring out a way to stand out from the clutter can be overwhelming.

The good news is, one of the easiest and most reliable ways to engage your audience during this busy timeframe is to run an online promotion like a contest or sweepstakes. The even better news is that the team here at Heyo has put together a simple checklist to help you plan and launch your holiday promotion in no time.

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6 STEPS FOR RUNNING A SUCCESSFUL HOLIDAY PROMOTION

  1. Determine Your Objective
    • Do you want to grow your email marketing list? Educate your customers on a new product or service offering? Or curate user generated content? Whatever your goal is, our team can help you decide which kind of promotion is the right fit for you.
  2. Outline the Details
    • Decide when the campaign should begin and end, whether your winner will be chosen at random or by popular vote, etc. You’ll also want to decide what information you’d like to collect during registration.
  3. Choose a Relevant Prize
    • Your prize should make sense for the industry that you are in and be compelling enough to incentivize people to participate in your promotion. Make it worth their while to spend the time doing what you’re asking of them!
  4. Promote Your Promotion
    • Once your promotion is live, you’ll need to TELL people about it and drive traffic to the entry page. Make sure that you use all of your typical communication channels to drive awareness of the promotion: Social Media, Email Newsletters, etc…
  5. Moderate and Manage
    • While your promotion is running, you’ll need to keep an eye on it to make sure it’s all going smoothly. This will depend a lot on the kind of campaign format you choose but for example: If you’re running a Photo Contest, you’ll want to pre-screen all the entries before they appear in your gallery for viewing and voting. You’ll also want to make sure entries are coming in steadily, and adjust your promotional efforts accordingly to make sure you get the most engagement possible.
  6. Use the Results
    • Running a promotion is a great way to get leads and quality user-generated content, so make sure you use your results. Nurture your new leads with an email campaign, or thank your existing audience for participating by rewarding them with an exclusive Holiday discount code. Make sure you capitalize on the momentum created by the campaign and use it to your advantage as you start planning your next promotion!

Even though it feels like the Holidays are right around the corner, it’s not too late to add a Holiday contest or sweepstakes to your Marketing plan. Heyo has all the tools you need to plan, create, launch and manage a successful promotion in no time. If you’re ready to get started, click here to schedule a live demo with an Account Representative.

Jen Drumm

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October 24, 2016

Our Latest and Greatest Guide to Facebook Contests & Sweepstakes

October 24, 2016 | By | No Comments">No Comments

Facebook promotions are a great way to grow your fan base and engage them in the conversation of your brand. With millions of people logging in each and every day, a Facebook contest or sweepstakes is a great way to capture people’s attention and get them to engage with your brand page on a repeated basis.

And the great news is, you don’t have to be a big-budget brand in order to run a successful promotion on Facebook! Heyo has all the tools you need in order to go live with a promotion in no time, no matter what size your business is!

The sky is really the limit when it comes to the variety of ways you can run a promotion on Facebook, so we thought it could be helpful to share a few examples with you to help you brainstorm.


Conair #DiamondBrilliance Facebook Sweepstakes 

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Simple enter-to-win Facebook Sweepstakes like the one Conair is running are great ways to generate leads and create brand buzz. Since people only have to fill out a simple registration form in order to enter, the barrier to entry is low, which means registration numbers are likely to be high. The brand also added in a few custom questions to their registration flow in order to get a bit more marketing insights from their audience. The sweepstakes was built using Heyo’s self-serve platform and features mobile responsive design and email database opt-in functionality.


Blue Buffalo CoverPet Facebook Photo Contest

Screenshot 2016-10-24 10.35.15In this campaign, Blue Buffalo is inviting their fans to submit photos of their pets for a chance to be featured on the brand’s Facebook cover photo. The brand knows that people always seem to have pictures of their pets on hand, so they’re capitalizing on that low barrier to entry and collecting a ton of great brand-relevant content while they’re at it! This promotion was also built using Heyo’s self-serve platform and features direct upload, photo submission moderation and mobile responsive design.


Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm

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October 14, 2016

New Promotions From Live Nation, Gore-Tex and Fujifilm

October 14, 2016 | By | No Comments">No Comments

We know you love to see live examples of campaigns that are using Heyo’s technology, since they are the easiest way to understand how our platform works. They’re also great for inspiration as you start planning YOUR next campaign! So without further ado, here are some new campaigns from Live Nation, Gore-Tex and Fujifilm that are using Heyo’s platform technology.


Live Nation’s House of Blues Ticket Giveaway Sweepstakes

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Sweepstakes are a great way to grow your marketing database and drive awareness for your brand. Since they usually only require users to complete a quick registration form in order to enter, their barrier to entry is low, which means your chances of engagement are high. In this campaign, Live Nation is promoting the Grand Opening of a new House of Blues property by inviting people to enter for a chance to win 2 VIP tickets to the event. By promoting it across a variety of social channels, they’re driving campaign awareness while collecting email addresses at the same time! This sweepstakes was built on Heyo’s Self-Serve Platform and features mobile responsive design and social sharing.


Gore-Tex’s “Bad Weather, Good Day” #Hashtag Photo Contest 

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We’re seeing a lot of campaigns making use of #hashtag entry methods these days. They’re a great way to engage fans that are hanging out on Instagram or Twitter, and with Heyo’s Platform, you can build a campaign hub to serve as a home for all the content that is submitted for entry. In this promotion, Gore-Tex is inviting their fans to share photos using the hashtag #goretexday in order to be entered to win some Gore-Tex gear. No matter which way someone enters, their entry will appear in the gallery that lives on the brand’s Facebook page. Also built using Heyo’s Self-Serve Platform, this campaign features both direct and hashtag entry, mobile responsive design, and photo content moderation.


Fujifilm’s “Greatest American Roadtrip” Essay Contest

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Essay contests are a great way to gather valuable insights from your audience that you can use in future marketing efforts. They’re also a great way to bring your fans into the conversation for your brand.  In this campaign, Fujifilm is inviting their fans to share what they love about our country’s National Parks, for a chance to win a brand new camera! The entries give Fujifilm great information about their audience, which is always useful from a marketing standpoint. This campaign was also built using Heyo’s Self-Serve Platform and features mobile responsive design, essay content moderation and viral referral functionality.


Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm

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October 6, 2016

Heyo’s Parent Company Votigo & Sprout Social Team Up in Exciting New Webinar :: Save Your Spot Today!

October 6, 2016 | By | No Comments">No Comments

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Save your spot today for this (free) webinar on October 13th!

Social media contests and sweepstakes are a great way to grow your email list and social followers while engaging and activating the followers you already have. They’re easy to launch and with the right call-to-action, are a super easy way to get your audience to participate in your brand’s conversation.

That’s why Votigo & Sprout Social have teamed up to present this webinar, to help you plan your next Social Media Contest or Sweepstakes. You’ll learn:

  • How contests and sweepstakes benefit both your brand and your consumer
  • Which kinds of promotions are best for different campaign objectives (ex: drive leads or curate content)
  • How to launch a new social media campaign
  • Best practices for promoting your contest or sweepstakes

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We’re looking forward to ‘seeing’ you there!

-The Votigo Team

Jen Drumm

By

September 28, 2016

4 New Live Examples To Get Inspired By

September 28, 2016 | By | No Comments">No Comments

This week, we’ve got a handful of new promotions to share with you from brands that are located all over the world who are using Heyo’s Promotions Platform. As you’re starting to plan your next contest or sweepstakes, take a look at these ones to get inspired!


 

Spartan Race – Landing Page with Video 

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Healthy HabitRandom Draw Sweepstakes in Greek.

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Purity Organic  – Random Draw Sweepstakes With Countdown Clock.

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Butcher Block Co  Random Draw Sweepstakes With Countdown Clock.

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Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.