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Social Media Marketing for Business

David A. George - UX + Growth Marketer

Meet David A. George

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My most recent posts

David A. George

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October 11, 2013

Why Facebook News Feed Contests Are Worthless (By Themselves)

October 11, 2013 | By | 5 Comments">5 Comments

Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares.

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David A. George

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August 27, 2013

New Facebook Contest Changes Save Time and Money

August 27, 2013 | By | 46 Comments">46 Comments

What happened?

Running a Facebook contest is as simple as asking for a Like, comment, or message in a status update. It is no longer required that contests be administered through third party apps. 

What that means for you?

You can now run basic Facebook contests directly in the Timeline of your fan page. This will allow more businesses to participate in and benefit from running social contests.

Heyo is excited! The changes Facebook announced regarding their promotional guidelines, allowing fan page contests within the Timeline, align well with Heyo’s mission to make the lives of small and medium sized business owners easier.

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David A. George

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August 20, 2013

How to Get – and Keep – More Facebook Likes

August 20, 2013 | By | 4 Comments">4 Comments

“Baby, if you were words on a page, you’d be what they call fine print.”

We’ve all struck out with cheesy pickup lines – breaking the ice can be tough. Especially on Facebook.

But you can breathe easy, because it’s actually a little easier than you might think.

Let’s start with some ways to attract Likes to your page, then wrap up with some strategies on keeping users engaged…

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David A. George

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August 13, 2013

Facebook’s News Feed Updates: 6 Marketing Takeaways

August 13, 2013 | By | 3 Comments">3 Comments

When I post on Facebook, what actually happens? Do all my fans see it? Do I need a certain amount of engagement first? I mean – there have be some rules to this thing, right?

Well, in the past, these questions have been governed by what was known as Facebook’s EdgeRank. This is just a big fancy word for the math equation used to determine what we see or don’t see in our Facebook News Feed.

But not anymore! Facebook is pulling a little switcheroo on how their News Feed works – so we better start taking some notes.

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David A. George

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July 8, 2013

How to use Facebook Hashtags for #Business

Twitter, Vine, Instagram, even Google+ … and now Facebook!

It seems like there’s no such thing as the “pound symbol” anymore – just hashtags… everywhere.

And for good reason.

Hashtags serve a purpose unlike any other: they basically index all of our social media chatter and categorize it for our convenience. A pretty big task, if you ask me!

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David A. George

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June 24, 2013

Nathan Discusses New Heyo 2.0 Pricing

As you know, the brand new Heyo 2.0 just dropped with tons of new designs, functionality, and features.

Watch this quick video below to get the details from Nathan on the new pricing updates:

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David A. George

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June 18, 2013

[Infographic] How Small Business Owners Use Their Mobile Devices

Below is market research on how SME business owners use their handsets and other mobile devices. These interesting results show how online payments are gathering pace as well as a high use of apps.

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