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Social Media Marketing for Business

Nathan, Author at Heyo Blog - Page 2 of 8

Meet Nathan

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October 29, 2014

Facebook Q3 Earnings Call: 10 Things You Need To Know Right Now

October 29, 2014 | By | 6 Comments">6 Comments

Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform.

Keep reading for a quick summary of the Facebook Q3 earnings call. I’ll go over the most important parts of the call including my own analysis on the call and what the future of Facebook marketing looks like for businesses. Read More

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August 8, 2014

Facebook Bans Like Gates on Fan Pages

August 8, 2014 | By | 7 Comments">7 Comments

Yesterday, Facebook announced that they are banning like gates on fan pages starting on November 5th, 2014.

These are the changes to platform policy as articulated by Hashdeep Singh, a Software Developer at Facebook: Read More

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July 23, 2014

25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call

July 23, 2014 | By | 9 Comments">9 Comments

Facebook Earnings Report for Small Business

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.

There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Read More

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May 30, 2014

How an Antique Company with 1700 Likes Captured 257 Emails Using a Facebook Contest

May 30, 2014 | By | One Comment">One Comment

Trademark Antiques is a family-run business that was launched in the middle of the economic disaster of 2008 by passionate entrepreneurs.

Based in Lewisburg, PA, the company strives to provide only the highest quality antique and vintage jewelry to customers. They spend a significant amount of time curating Victorian and Art Nouveau era jewelry, along with work from later periods including the Georgian, Edwardian, Arts and Crafts, and Art Deco eras. They have very little time to do much else.

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April 23, 2014

How a Ski Resort Hit 30 percent Email Conversion Rate via Facebook

April 23, 2014 | By | One Comment">One Comment

If you’re interested in getting more likes, capturing more emails, and driving a 30% email conversion on your Facebook contests, keep reading.

On January 17, Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley Ski Resort. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails.

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April 16, 2014

How Mixed Bag Designs Captured 582 Emails With a Facebook Campaign

April 16, 2014 | By | 15 Comments">15 Comments

(If you came here after registering for the webinar, congrats – you got a seat! Now, enjoy the bonus content below).

If you sell on Facebook and are looking for ways to engage fans, convert leads, and use Facebook to market more, then look no further.

I want you to meet Heyo customer, Amy Lombard. Amy is a digital marketing manager. In the past, she worked with Paradizo as an editorial director and then freelanced as a content editor before joining Mixed Bag Designs as their Marketing Manager.

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April 8, 2014

How A Bedding Company Got Comfy With Facebook Using a Refer a Friend Campaign

April 8, 2014 | By | 2 Comments">2 Comments

Meet Kelly DiNisco. Kelly is the Digital Marketing Manager at Rachel Ashwell Shabby Chic Couture. She was looking for a way to generate additional engagement on the brand’s Facebook page.

Here’s the thing; Kelly did not want to spend money on advertising. She set out to create a self-sustaining referral campaign to achieve this goal. As a Heyo customer, Kelly had access to professionally designed contest templates to help her do just that. Read More