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Social Media Marketing for Business

Bob Al-Greene


June 5, 2013

30 Overused Buzzwords in Digital Marketing

We’ve all sat through meetings that are teeming with digital marketing buzzwords. Optimization! Synergy! Collaboration! Engagement! While some marketing buzzwords actually have substance (i.e. big data), many people use (and overuse) digital marketing buzzwords just to try to sound smart, when in fact, they have no idea what’s going on.

digital marketing buzzwords

Bob Al-Greene


About the Author >> Bob Al-Greene is an editorial intern at Mashable. He moved to the Greater New York City Area in June 2012 and also works doing freelance writing and illustration. He has a love for comic books, Kanye West, pesto and movies that are so bad they're good.

Original Article >> 30 Overused Buzzwords in Digital Marketing

  • Christopher Mance

    Some of those words are seriously legit. Come on, I can’t go a day without talking to my customers about snackable content. lol

    Great post Bob. That graphic is awesome.

  • Keith

    Just curious what this information is based on. Infographics are usually supported by some sort of studies. This seems subjective.

    • David A. George

      These are totally subjective, Keith! Who says infographics can’t just be made for fun?

      Idk about you – but I am definitely guilty of over-using a couple of these phrases. I would have also included “Content Marketing” on there too!