Image Image Image Image Image Image Image Image Image
Facebook Marketing for Small Businesses

Heyo Blog - Facebook Marketing for Small Businesses

Christine Warner


January 27, 2015

Why Personalized Content Marketing Requires People and Technology

January 27, 2015 | By | No Comments">No Comments

“Hey, you.” Me? Him? Her? That dog?

“Hey, Christine.” That’s me.

When you’re addressed by name, you pay attention. It’s clear that the speaker’s message is intended for you, and you alone. You’re also more likely to respond positively to someone who remembers your name—and uses it. In Dale Carnegie’s book How to Win Friends and Influence People, he asserts, “Remember that a person’s name, to that person, is the sweetest and most important sound in any language.”

Read More

Megan Ritter


January 26, 2015

Clever Remarketing Tactics For Facebook Audiences

January 26, 2015 | By | No Comments">No Comments

In the modern age of social media marketing, it’s easier than ever to target incredibly specific audiences with your ads. Thanks to this technology, remarketing campaigns have become incredibly popular, allowing businesses to reach out to customers that they might have otherwise missed. Instead of delivering ads to a wide variety of people who may or may not be interested in what you have to offer, you can make sure that your message reaches the right viewers from the start.
Read More

Emily Goodrich


January 23, 2015

A Crash Course in Content Management Systems

January 23, 2015 | By | No Comments">No Comments

If you’re a small business running a large website, with lots of updates and changes being made every day, you no doubt know the difficulty of changing content on a regular basis. When you have a lot of content to shift around, or your content needs to be updated on a weekly or daily basis, content management systems (CMS) can really save you time and energy in managing your website or blog.

Read More

Adele Halsall


January 22, 2015

What Marketers Need to Know About Facebook’s Planned News Feed Changes

January 22, 2015 | By | 8 Comments">8 Comments

It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.

Read More

Dennis Yu


January 21, 2015

If You Want to Be a Successful Marketer, You Have to Make It about THEM

January 21, 2015 | By | No Comments">No Comments

You’re a busy small business marketer.
You’re no nonsense and care about sales– no time for fluff.

So you have post after post on the social networks trying to drive direct conversions.
Yet these don’t seem to work.

Read More

Peyton Watkins


January 20, 2015

5 Must Haves For A Successful Facebook Campaign

January 20, 2015 | By | One Comment">One Comment

Running a Facebook campaign is simple, but there are several key elements you should give a little extra attention to in order to ensure success. Just like meeting people, a first impression is everything with a campaign to get people interested in learning more.
Read More

Jay M. Tucker


January 16, 2015

How Exceptional Customer Care Drives Word of Mouth Marketing

January 16, 2015 | By | No Comments">No Comments

There are few things that can make someone happier than genuine surprise. Whether that’s one of your best friends bringing your favorite cookies after you get a promotion, or if it’s simply a letter of encouragement from someone close to you when you are going through rough times.

Personally, those are some of the memories that stick out to me the most about the individuals I consider dear to my heart. To put a cliché quote behind it, “it’s not what they did or said, but how they made you feel.”

Read More