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The Heyo Blog - Connecting social media with common sense.

Nathan

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April 23, 2014

How a Ski Resort Hit 30 percent Email Conversion Rate via Facebook

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If you’re interested in getting more likes, capturing more emails, and driving a 30% email conversion on your Facebook contests, keep reading.

On January 17, Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley Ski Resort. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails.

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Emily Goodrich

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April 21, 2014

8 Places You Should Be Promoting Your Campaigns

So, you’ve created a Facebook contest and published it to your fan page. Now what? A contest that’s left to sit on its own will see little engagement. That’s where promoting your campaign comes in.
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Emily Goodrich

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April 17, 2014

Introducing Heyo Constant Contact Integration

You wanted more flexibility with email marketing integration, and you got it! Heyo is pleased to announce the new Heyo Constant Contact integration! This new integration adds two new tools to your tool belt: Constant Contact integration with our contest templates and a brand new, easily customizable Constant Contact Form widget. Click here to try it out for yourself!

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Nathan

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April 16, 2014

How Mixed Bag Designs Captured 582 Emails With a Facebook Campaign

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If you sell on Facebook and are looking for ways to engage fans, convert leads, and use Facebook to market more, then look no further.

I want you to meet Heyo customer, Amy Lombard. Amy is a digital marketing manager. In the past, she worked with Paradizo as an editorial director and then freelanced as a content editor before joining Mixed Bag Designs as their Marketing Manager.

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Emily Goodrich

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April 15, 2014

5 Steps to Running a Successful Facebook Contest

Have a Facebook fan page? Looking for an easy was to engage fans and turn “likes” into leads? One way to convert “likes” into email opt-ins is to create and run a Facebook contest. Contests are an excellent way to generate virality and build your email list. Whether you are running a random draw Facebook sweepstakes or a voter-based video contest, Facebook contests can generate more buzz and create strong brand awareness via social media.

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Emily Goodrich

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April 10, 2014

Introducing the Heyo Pinterest Template

We here at Heyo are thrilled to announce the new Heyo Pinterest Template! This new Social Template is fired up and ready to sync your vibrant Pin Boards directly to your Facebook fan page! Click here to try it out for yourself.

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Nathan

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April 8, 2014

How A Bedding Company Got Comfy With Facebook Using a Refer a Friend Campaign

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Meet Kelly DiNisco. Kelly is the Digital Marketing Manager at Rachel Ashwell Shabby Chic Couture. She was looking for a way to generate additional engagement on the brand’s Facebook page.

Here’s the thing; Kelly did not want to spend money on advertising. She set out to create a self-sustaining referral campaign to achieve this goal. As a Heyo customer, Kelly had access to professionally designed contest templates to help her do just that. Read More