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Facebook Marketing for Small Businesses

Heyo Blog - Facebook Marketing for Small Businesses

Darnelle O’Brien


October 9, 2015

Managing social media expectations: 3, 6 and 12 months [Infographic]

Social Media Expectations

ROI as a metric to measure the success of social media is problematic.

Social media doesn’t typically generate fantastic ROI versus other channels because social media is about conversation not broadcast. But just because an activity doesn’t have tangible ROI, doesn’t mean that it’s not valuable.

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Dan Slagen


October 8, 2015

71% of Facebook Marketers Forget to Implement This One Thing

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With over 1.4B users on Facebook, companies of all sizes continue to flock to the platform driving brand awareness, leads and revenue. While Facebook offers industry leading targeting, tracking and analytics, there is one offering that isn’t being taken advantage of by the majority of Facebook marketers.

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Amy Porterfield


October 7, 2015

How to Increase Fan Engagement on Your Facebook Page

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Facebook’s organic reach has drastically declined.  That’s a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It’s really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can’t increase your your reach if you don’t increase your engagement.  It’s maddening!

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Pam Dyer


October 6, 2015

12 Secret Facebook Features Every Marketer Should Use

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Mastering hidden Facebook features will help you get ahead of your competition.

Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially.

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Stephanie Nissen


October 5, 2015

6 Ways to Increase Your Social Media ROI


One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a simple way to track social media return on investment (ROI).

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Jeffrey Kranz


October 2, 2015

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

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Quick: which social network is bringing in the most traffic to your website right now?

It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this?

What about revenue broken down by social network?

What about the percentage of traffic generated by social versus email?

You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link codes.

I’d love to share with you how that’s done. :)

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Susan Gilbert


October 1, 2015

5 Landing Page Mistakes and How to Fix Them

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Each day, your website could be missing out on valuable opportunities by making just a few simple mistakes regarding what your visitors see first: your landing page. Much like a business card, your website is the first impression that visitors have about you, your business, your offerings; and, what they see can cause them to either leave quickly or want to learn more about what your business has to offer.

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