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Social Media Marketing for Business

Heyo Blog - Social Media Marketing for Businesses

Kevin McNamara


July 22, 2016

10 Facebook Marketing Tips for Your Business

Facebook has grown from a social network to one of the most effective business tools. For the past few years, it has incorporated multiple ways to push your business forward. It promotes direct interaction with your customers; you are no longer a faceless, abstract company, but instead real people who communicate with their clients. Facebook has made the creation of a Company identity a must for everyone. Every time customers visit a new site, they look for the social networks to check and follow. Brand identification increases loyalty, attracts more clients and promotes rapid growth of a business.


Today, Facebook is a strong tool that can boost your revenue if you use it correctly. A wise strategy and open attitude to available options allow you to apply various marketing tools to run your business. With 1.7 billion of registered users and more than 1 billion daily users, Facebook is an incredibly valuable platform to lead a business with. Nevertheless, to attract even the smallest part of its audience, you need to understand how to optimize your strategy and make it work for you. In this article, we are going to cover 10 of the most useful marketing tips for running a business using Facebook. Get ready to experiment!

  1. It is not only about ads

Do you want to make advertisements work you for? Forget about posting only ad posts.  Do you remember how TV ad blocks irritated you when you were watching your favorite TV series? The same is the case with social networks. Remember to mix your ad posts with informative and engaging content. Consider jokes, educational posts, hilarious tests and giveaways. You must understand the principles of successful blogging and your Facebook profile won’t look like just another advertisement page. A good idea is to choose informative content related to your business. For example, if you sell cosmetics, post makeup ideas. Do not forget about memes and gifs! They are suitable for any business.

  1. Create a content plan

If you’ve decided not to hire a specialist for your social media marketing efforts and do it by yourself, get ready to work hard. Social media marketing is not about randomly posted pics and reposts. It’s about creating a content plan that is effective for communicating with your target audience. Long-reads or video content? Give-an-advice section or funny pictures? What do your subscribers prefer? First, analyze their behavior. Then, put together a content development plan. It may be 2 informational post + 1 ad, 1 long read, 3 graphic materials + 2 ads, or something that suits your business. Remember that it is better to create a weekly plan for your SMM.

And do not forget about the tone of voice! The same tone of voice should be used in each post.

  1. Regularity is your friend

Another important thing about content plans is frequency. How frequently should you post your articles to be heard but not overwhelming? Again, it depends on various factors. Remember that you are not the only page followed by your subscribers. They have a constant flow of updates and new posts. And your aim is to join this flow and stand out among other please-like-it posts. If you have only one post per day, you have a smaller chance of getting likes and visits to your page even when the post is perfectly crafted. More posts allow you to appear several times in this flow. Besides, remember to post them in different times of day. This way, you can expect to get more viewers, and therefore, more visitors.

  1. Forget about hashtags

According to the statistics provided by the Facebook marketing team, posts with hashtags have less engagement. If you still want to use hashtags, do it wisely. First of all, stop hashtagging everything related or not to the subject of your post or your business. Secondly, create branded hashtags for your own business. Thirdly, be careful not to use too many hashtags in one post. 

  1. Work on optimization

Clever optimization brings impressive results, especially when you use it along with SMM and the ad marketplace. You can customize your page and make your brand work for you. You can even create a new vision of your brand. Optimization requires some time, effort, and resources, and it works perfectly in the Facebook platform.

Keep driving traffic to your page. Lead ads are a good way to increase the number of your followers. You just need to define your target audience. If you still have some problems with that, set your bidding type and work upon the customization of the form fields.

  1.  Create your community

Facebook-Marketing-TipsYour business will never exist without your clients. Always keep that in mind. Facebook is a perfect platform for engaging clients into direct communication with you. However, to make this communication work for your business, you need to invest your efforts into it. To make a communication effective, consider the first 4 tips in this list.

If you just started marketing your business on Facebook, maybe you don’t have many followers yet. Forget about buying followers (although in some cases it may turn into a good venue). Facebook tools allow you to build your community quickly by looking for people who have an interest in your industry or business.

  1. Incorporate other social networks!

Marketing studies show that Facebook users are loyal to images posted via Instagram. The difference is quite impressive – 23%. So if you don’t have an Instagram account for your business, you should create one and use it for Facebook promotions. Besides, Instagram is just another platform than can enhance your business.

  1.        Use both paid and organic tools

With Facebook, you can always experiment with ways to attract new clients. Paid tools are perfect for a new brand. But if your community is loyal to you, and you have a strong foundation for running a business in a social network, you can use more organic tools. Analyze the behavior of your visitors and use this research to influence  your Facebook activity. If you know your audience, you can work with organic tools.

  1.        Define your objective

Before you start to run your marketing via Facebook, decide what exactly your goals and objectives are.  Perhaps you have several. You need to choose the one which is really important and which makes reaching of all other objectives possible. It is not an easy thing to do. You need to be careful and precise at setting an objective, as it will define your marketing strategy and the way your company is represented in social media.

  1. Make it simple!

Simplicity is your key to success. Remember, people like easy-reading posts, defined offers and straight-forward guidelines. If you want them to visit your sales page, the click-through URL should lead to that page, not to the main page. If you want them to join your site, the URL should lead to a registration form, not a contact us page.

Be clear with your call to action.  A verb is always better than a noun. If you want your clients to do something, ask them to do it clearly. Do not forget about motivation – it works perfectly for a call to action. Simple is the new black. Use it to make your business work.


Jen Drumm


July 19, 2016

Keep Things Interesting: 3 Promotion Ideas to Engage Your Audience

July 19, 2016 | By | No Comments">No Comments

We’ve been saying for a while now that user-generated Contests and Sweepstakes are always reliable ways to engage your audience, drive lead generation, and curate relevant content for the brand while you’re at it. Nothing’s changed there, but if you’re looking to add a little variety to your promotional landscape and keep things interesting for your users, we’ve got a few fun ideas to get you started.

1. #Hashtag Promotions

Hashtag campaigns let your community enter a contest or sweepstakes through their Instagram and Twitter accounts as well as directly from a Facebook page or Website. They are a great way to to spread your promotion virally, allow users to participate from the platform they are most comfortable with, all while still creating a centralized hub to display the content. This contest from We Heart Local is a great example of how these kinds of promotions make it easy to enter from a variety of platforms, maximizing reach and engagement:

Screenshot 2016-07-19 14.25.43

2. Voting App

Voting Apps are a great way to invite your users into the conversation for your brand, without asking too much of them from a content creation standpoint.


Here are some thought-starters for how to bring them to life:

  • Have your users vote on the name of something new that you’re introducing to the market.
  • Invite people to vote for their favorite photo from among a brand selection for a chance to win a prize.
  • Or, showcase your philanthropic side by asking people to vote for which charity should receive donations on your behalf, like Jewelers Mutual is doing right now in the example above.

Incentivize voter participation by offering a prize, add a leaderboard or include share functionality, and you’ll really see a spike in viral engagement!

3. Viral Sweepstakes

Viral sweepstakes offer the lowest barrier to entry and the highest number of potential entries.  When you add on the ability to reward referral behavior, participants then have a reason to share your branded promo with their social networks! Every entry they refer automatically gains them an additional entry.  The result? Cross channel fan engagement, new fan lead generation, and a whole lot of viral buzz. Check out this example from Fine Woodworking to see how it works:

40 Years

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Mary Walton


July 18, 2016

Create Catchy Social Media Content With These Proofreading Tools

July 18, 2016 | By | No Comments">No Comments

For any business to succeed in today’s crowded marketplace, they need to offer a product that’s new and exciting. However, sometimes even that’s not enough to bring the customers in. Use social media in new and interesting ways, though, and you’ll catch everyone’s attention. If you want to get noticed, try using these innovative tools to make your social media content the best it can be.

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Kirsty Moreland


July 8, 2016

9 Steps to Building your Social Media Identity


For a message that travels further

It’s the age of the startup, and it seems like everywhere you look people are launching their own business. Disconcertingly, for many of us, the marketing process seems like uncharted territory.

Establishing and developing your brand’s online presence is a critical step and knowing where to start can be tricky. So here are 9 essential steps that will help any new business establish a brand identity and a great online presence!

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Jen Drumm


July 7, 2016

Engage and Activate Your Audience With a Back-To-School Promotion

July 7, 2016 | By | No Comments">No Comments

Running a Back-To-School contest or sweepstakes is a great way to engage your social media audience during a peak retail window. As students and parents rush to prepare for the new school year, they’re looking for inspiration and offers that will help them make purchase decisions. And with so many brands competing for their attention, giving this audience a reason to engage with your brand early on gives you a better chance of building a relationship that will last well beyond the Fall. The point is, Back-To-School is Around-The-Corner so it’s time to jump on it.




The good news is there are a lot of ways to break into the back-to-school conversation, no matter what your brand’s product or service offering is. Here are a few ideas to get you started:

  • Visual Marketing Campaigns. Even though attention is starting to focus forward into the school year, there’s still a great opportunity to invite users to share their summer fun with your brand’s community for a chance to win a relevant back-to-school prize. Run a photo or video contest where people can submit their content for a chance to win. Registration will be required for entry, allowing you to continue to grow your marketing communications database.

Screenshot 2016-07-06 10.24.58

  • Instant Win or Hashtag Promo with a Discount Code. Drive traffic to both eComm and Brick & Mortar purchase settings by running an instant win or hashtag campaign where all winners receive a discount code towards the purchase of a product or service that fits into the back-to-school landscape.

Screenshot 2016-07-06 12.01.18

Unsure of where to run your promotion? Facebook Contests are a great way to reach a wide range of customers, while Instagram or Twitter will each reach a different demographic. Maybe you want to capture customers who are already visiting your site – in which case a contest microsite would be more relevant.

Struggling to figure out how to insert your brand into the Back-To-School conversation? Our Customer Success team will help you strategize on the best way to leverage this energetic shopping window in a way that makes the most sense for your brand. Contact Us to learn more or to schedule a demo with an Account Representative.

Leona Hinton


June 28, 2016

3 Major Components of a Winning Facebook Post

June 28, 2016 | By | 2 Comments">2 Comments


To write a really good post on Facebook is no small task. Besides your natural talent for writing great articles, there’s something else that you need to take into consideration. You have to know how you should write Facebook posts, especially if you do it for your business.

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Mike Hanski


June 21, 2016

What You Can Learn From Social Media UGC Campaigns That Went Viral

June 21, 2016 | By | No Comments">No Comments


To build awareness, gain trust, and engage new customers, your brand needs content. Endless streams of content. The problem is that creating and distributing content can consume a lot of time and energy for business owners and marketers.

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