Image Image Image Image Image Image Image Image Image

Social Media Marketing for Business

Heyo Blog - Social Media Marketing for Businesses

Jennifer Livingston

By

November 28, 2016

Video Campaigns for Start-Ups: 5 Secrets to Get Your Brand Noticed and Your Revenue Up

If you want to get your brand noticed and increase your profitability, then you might be wondering what steps will help you reach your goal. When your potential customers have many distractions, it can be difficult to keep their attention. More and more these days, we are seeing business owners start to use video campaigns to engage their audience in unique ways to help keep their attention, with the primary goal of reaching their organization sales goals.

That means you must do the same if you want to stay ahead of the competition. Using videos in your marketing is a great way to educate your audience, entertain them and establish yourself as an expert in your market. But you must learn to create and post videos correctly if you want to enjoy the best possible results. You will need to test different methods if you want to find which one works best for you, but the following tips will help.


untitled


Offer Value

When you start a video marketing campaign, your No.1 goal should be to provide value to your audience. The value can come in the form of entertainment, knowledge or useful tips and tricks that will make people’s lives easier. If you start a video with the goal of trying to force people to buy from you, then you are going to turn a lot of potential customers away. But offering value first will help inspire trust and respect.


Natural Background

Many marketers fail to consider the effect that their background has on their audience. To get the most from your effort, try to use natural backgrounds as often as possible. Also, avoid using a background that has a lot of movement or action, which will distract your viewers from your message.


Use Captions

Not all of your viewers will watch your videos with their sound turned on, so it’s important you add captions to your video. Also, use captions in several languages so that you can reach an international audience. Getting started might be difficult, but subtitling services can help.

Captions can also be used to highlight key points of your videos to make it easier for your audience to take notes. Each caption, however, must be timed well with the content of the video if you don’t want to confuse anyone.


Video SEO

Although standard search engine optimization can take weeks or months to produce results, video SEO is much faster. You must first do some research and determine which keywords are relevant to your product get the best search volume. Next, focus your content around those terms and place them in the title. Once you have completed your videos, upload them to various social sites.

You might have to promote your content manually at first, but you will start getting more views once you start getting a higher level of engagement.


Call to Action

Each video you produce must have a goal in mind, inspiring your audience to take action. If you have a sales video, always encourage your audience to buy your product or service. Not every video that you create will be used directly for sales, but educational videos must compel your views to subscribe to your social sites or your email list.

You can repeatedly contact your leads and build relationships with them when you get them to sign up, which will increase their likelihood of making a purchase.


Final Thoughts

A powerful video marketing campaign will help you take your business to the next level, and you can keep the attention of your audience like never before. Although offering value plays a major role in your success, never be afraid to encourage your readers to buy from you or to join your mailing list.

When you upload videos to social sites, always keep keyword optimization in mind, and you will enjoy the benefits of SEO. You might not reach your desired outcome overnight, but remaining persistent will provide you with impressive results.

 

Jen Drumm

By

November 22, 2016

New Promotions from Spartan Race, Harley-Davidson and Rare ARTist

November 22, 2016 | By | No Comments">No Comments

We know you love to see live examples of campaigns that are using Heyo’s technology, since they are the easiest way to understand how our platform works. They’re also great for inspiration as you start planning YOUR next campaign! So, as our Thanksgiving gift to you, here are some new campaigns from Spartan Race, Harley-Davidson and Rare ARTist that are using Heyo’s technology.


Spartan Race – Landing Page in French 

screenshot-2016-11-22-10-39-44


Harley-Davidson – Random-Draw Sweepstakes with Countdown Clock 

screenshot-2016-11-22-10-41-21


Rare ARTist – Photo Contest with Voting Functionality 

screenshot-2016-11-22-10-44-05


Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Thea Millard

By

November 15, 2016

Five Common Pitfalls of Promoting Your Business On Twitter (and how to avoid them!)

November 15, 2016 | By | No Comments">No Comments

Social platforms are just a door from the brand to the client when it comes to business. Many companies make the faulty assumption that once you create a professional profile, all your other social strategies will follow. However, these platforms are not favoring any party, and all the success must be the responsibility of the owners of the profile.

https://pixabay.com/en/twitter-banner-message-sky-1566735/

https://pixabay.com/en/twitter-banner-message-sky-1566735/


Twitter is one of the most successful social websites, where the essence of every message is captured in fewer than 140 characters. The character limit itself conducts a fair trial when it comes to messaging awareness. The brands that have nothing meaningful to say are sorted out from the ones who have a clear message. So, the use of Twitter can greatly improve your brand awareness.

However, if used without the proper strategy, Twitter can disclose your weaknesses. It’s frighteningly easy to step into some of these common pitfalls in your attempt to promote your business on the social platform.

 

FIVE COMMON PITFALLS OF PROMOTING YOUR BUSINESS ON TWITTER

1. PRODUCT, PRODUCT, PRODUCT

Twitter will display the history of your posts, and it will be ruthless when it happens to see an overuse of promotional content. The platform itself doesn’t have rules about the number of selling-heavy posts, but with just a one-second glimpse of a brand’s profile, a prospective client can feel the brand is not interested in a relationship with them, so they will be less inclined to stay on the page and engage with the brand.

People have no reason to follow a brand on social media unless they are given one. Here, everybody communicates with the world about the meaningful events in their life or cultural events they’re interested in. If they want products, they will go to the online marketplace, which is typically the official brand website. The website is full of product descriptions, professional pictures, reviews, promotions, and basically, all the client needs to do is research on the product they need. That’s what it’s there for.

So it then makes sense that you should question yourself on why people go on social media to follow a brand outside the website. Unless the profile has something extra besides the content on the site, it may not happen. Repeating the same content is a dangerous pitfall that most marketers step in.

Your goal with a Twitter account is to make clients remember the product. On the other hand, the interest of the client is to find something meaningful on your profile, so that they have a foundation on which to create a connection with the brand. Thus, the overuse of promotional content can greatly work against you on Twitter.

Solution: apply the 80/20 rule. Twenty percent of your content can cover posts promoting and distributing your product. The rest of the eighty percent should focus on connecting with clients. Create meaningful original content for them that still has something to do with the field of your brand. That way, you will promote your business without looking as if you’re selling it too aggressively.

2. LACK OF INTERACTION

https://www.pexels.com/photo/coffee-smartphone-twitter-application-58639/

https://www.pexels.com/photo/coffee-smartphone-twitter-application-58639/


One thing that is certain about social media is that it’s never a one-way street of communication. Some companies might find their lack of interaction with their clients a good method to show that they are a serious culture that is busy working on their favorite products. Or they might just not have designated a person yet to take the responsibility to answer and interact with the clients.

Twitter users are interested in building an interconnected community. Even though your profile has made great use of the eighty percent content destined to engage the readers, it is not enough. Your brand should have a personality that is proactive.

However, the moment you created the Twitter profile, you entered the world of online interaction. Answering inquiries and even replying when not asked is not an option, but rather a responsibility to your brand.

Solution: Make a habit of daily replying and retweeting your clients’ posts to open up the two-way communication street. Make sure you always use the appropriate tone that is in tune with your brand. Usually, your reply should be a reflection of the original post.

Moreover, you should take the two-way communication to the ultimate level. This typically requires designating a qualified employee for this job. You can open a new customer care channel through Twitter chat. People are more open to communication on Twitter, so use it to your advantage to find what the issues of your product are and encourage clients to ask questions related to it on Twitter too.

3. TWITTER PROMOTIONS GOING WILD

The Twitter platform has 313 million active users which make it an open door to a large audience. So, it is no wonder that when Twitter opened up to the possibilities of advertising, the marketing teams had no second thoughts on using Twitter as a trampoline for their products. Or did they?

From the large community of Twitter, there are only 130,000 active advertisers. And that is a waste of easy resources when you come to think that offline sales show an increase of 29% when the tweets are promoted. Paying for exposure might seem a little daunting. However, Twitter is the fastest way to bring your brand in front of prospective clients that have no chances to reach you otherwise. Not even considering the option is a common pitfall in promotion because you might be missing out on vast resources.

Solution: Twitter promotions are suitable both for small and large companies. And there are two ways to do that:

  1. Promoted Tweets: these are the same as usual tweets, but the only difference is that they appear as a promoted post. You can set the demographics of your audience, and also set the budget you want to use for a day. Twitter will do the rest, by selecting the users that have interacted with similar content and bringing your post in front of them. You only pay once a user interacts with your post or profile. So, no money will be wasted.
  2. Promoted Account: by activating this paid option, your account will appear more prominently in the “Who to Follow” section. Your brand will be among the first recommended Twitter accounts, and it is an agile method to increase the number of followers. Moreover, your new followers won’t be unrelated to your domain, but they will actually have a genuine interest in your product. If used right, the advertising options can be non-intrusive and work just like organic marketing strategies.

4. HASHTAGS AS JUST WORDS

https://pixabay.com/en/smartphone-twitter-mobile-phone-586944/

https://pixabay.com/en/smartphone-twitter-mobile-phone-586944/


Many industries underestimate the power of #hashtags. These keywords are designated to represent an entire marketing campaign, and they also prove to be some powerful trackers of the activity of your campaign.

Choosing the proper hashtag is vital for the success of any Twitter campaign. There are numerous examples of quality promotions that might offer inspiration. However, there’s one thing a business should remember: skipping research can empower the hashtag to ruin an entire Twitter activity. Entenmann’s, which sell divine bakery goods, had chosen the #notguilty keyword to play as an ambassador for their low-calorie products. At first sight, it seemed like the ideal choice for people who want to enjoy delicious food without worrying about the calorie intake. However, it proved to be a disaster. The same hashtag was previously used for a crime case featuring the controversial murder verdict of Case Anthony. The rest of the story was a nightmare for the bakery company.

Solution: Do your homework, and make sure your hashtag is original. It also should represent the brand itself, so if the tone of your tweet is funny and entertaining, the keywords need to send the same message. Moreover, use the power of hashtag at every step of the campaign, and even print them on the product’s brochures, posters, to include them in the real world also.

5. THE SPECIAL WEEKLY TWEET

Indeed, scarcity is one of Cialdini’s main principles that drive the success of a marketing strategy. You can tempt your followers with short, concise, yet inconclusive pieces of a story to make them want more. However, Twitter is the exception from the Cialdini’s rules. Under most circumstances, Twitter works best with minimum content.

As emphasized above, your interest with Twitter is to make your brand seen by as many people as possible. Sticking to your weekly creation of content and only tweet about this won’t do you much good. On the contrary, your followers will lose interest in a poorly organized official profile, and will move on to the next of your competitors in line that spoils their community with fascinating news about their field.

Solution: there is no such thing as “I have nothing to tweet about at this moment.” The online world is full of interesting articles, and there are new research studies or study cases on a daily basis. The only limitation could be the unfounded limitation of links that come only from your suite of websites. There is nothing wrong on sharing external online articles that have something of value to say to your Twitter community. It is actually recommended to share relevant content. Make it a habit of posting at least once a day with insightful new details that concern your field.

 

IN SUMMARY

All in all, these are the five pitfalls to avoid when promoting your business on Twitter. We’d love to hear about your insights too, and how you’ve found success with your Twitter account!


After having acquired an extensive background in market data analysis and corporate branding, Thea Millard decided to venture on her own. She now consults for several clients, helping them build their brands, while also co-developing one of her top projects, Happy Customers Review.

Jen Drumm

By

November 8, 2016

New Promotions from Primo Milk and Stine Home & Yard

November 8, 2016 | By | No Comments">No Comments

This week, we’re excited to share some new promotions with you, from brands that are located all over the world who are using Heyo’s Promotions Platform. As you’re starting to plan your next campaign, take a look at these ones to get inspired!


Primo Milk – Enter-To-Win Sweepstakes (with a twist!)

screenshot-2016-11-08-10-32-28

New Zealand based Primo Milk is running a super creative sweepstakes in which they’re inviting fans to #expressyourtaste and help the brand rename their iconic milk flavors. Along with their basic registration details, participants can suggest new names for the brand’s flavored milk for a chance to have their name featured on the bottle and win a year’s supply of milk. This campaign is a great example of how a brand can use a simple enter-to-win sweepstakes to engage their audience in a meaningful brand conversation.


Stine Home & Yard – Enter-To-Win Sweepstakes 

screenshot-2016-11-08-10-35-16

To promote their Appliance Giveaway event, Stine Home & Yard is inviting fans to enter to win any number of prizes by simply filling out a quick registration form. They’ve chosen to include Heyo’s sweepstakes countdown clock in order to drive excitement and urgency around the promotion. This feature, in combination with the low barrier to entry of an enter-to-win sweepstakes, means engagement levels should be high for the campaign!


Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Kristina Petrick

By

November 7, 2016

5 Tips for Building a Social Content Calendar

November 7, 2016 | By | 3 Comments">3 Comments

Image Source: Pixabay.com

Image Source: Pixabay.com

 

Efficiency is key when producing social content for your business. With 78% of U.S. Americans having a social media profile in 2016 (and this number growing), your brand identity is reliant on the platforms you post on. What you post on Facebook, Instagram, Twitter etc… is a representation of what your company is about.

Don’t you want to look good in the eyes of the public?

The best way to manage your efforts is to have an organized social content calendar. They are proven to not only be helpful in delivering content on time, but also in increasing your overall marketing productivity. Let’s look at 5 of the top industry tips any business can use to add to the development of their social content calendar.

 

1. BE CONSISTENT WITH HOW MUCH YOU POST

One of the biggest issues with organizing social media has to do with companies not knowing how much or even at what times to post. Posting too little or even too much can both have negative effects on the rate of engagement you receive. Finding that middle ground is key when trying to communicate with your users. A few guidelines to get you headed in the right direction:

  • Know your industry and get an idea of how frequently other competitor companies post on Facebook, Twitter, Instagram etc…
  • Know the days on which you get the highest engagement from your target audience.

Posting at a steady pace throughout the week lets the audience see the structure within your company. Your social media platforms are a portrayal of your brand identity to your consumers. Consistency is crucial in establishing yourself as an industry leader with professional business standards.

 

2. WHICH CHANNELS WORK BEST?

With so many different social media outlets available on the internet, companies need to understand which ones get them the best consumer outreach. It’s different for each industry. Instagram might work really well if you’re a fashion brand selling design clothes, but may not work so well if you’re a law firm. Knowing your consumer, where they hang out, and associating them with a social channel is vital. Looking at the statistics or analytics of your different pages can provide information that’s necessary to help you prioritize channels and know where you should be for the highest return on your investment.

 

3. CONTENT WILL ALWAYS BE KING

Having engaging posts that keep users intrigued and entertained will make them stick around and absorb what your brand has to offer. Which types of posts perform the best? According to Sprout Social, figuring out the post types that perform well with your audience is essential to any campaign. Links, photos, videos, social statuses, hashtags, quotes, offers etc… could all be potentially beneficial for your brand. Try some A/B testing to see what your audience is interested in, and adjust your efforts accordingly based on what you learn & observe.

 

4. PLAN IT OUT!

The number one rule when making a calendar is to schedule your content in order to be sure you’re meeting your goals for each period. This relieves some of the day-to-day pressure when it comes to rolling actions out in a timely manner. This same notion can be applied to creating a social media calendar. Your team is already worrying about many other things. When it comes to social media, things can get hectic. You don’t want to be in a situation where you have an “Oh Shoot!” moment and forget to make a Facebook post before leaving the office. Having a monthly outline for your social output will allow you and your team to have a determined guide of tasks to complete on a day-to-day basis.

Providing your team with a simple daily routine to follow will allow your everyone to focus on other ways to create consumer retention. Instead of having to devote so much time and effort struggling for content to post across your various active social channels, having a plan in place will help keep people organized so they can focus on other ways to optimize your productivity.

Image Source: Pixabay.com

Image Source: Pixabay.com

 

5. KEEP YOUR CALENDAR FULL

Running out of content is a common problem that businesses can face. Writing content is always great, but sharing posts from other reputable sources can be beneficial as well. What kind of work should you post?

  • Content that is relevant to both your industry as well as what you know about your audience’s interests.
  • Infographics relating to current business statistics.
  • Make your content fun; incorporate national holidays, current trends, etc…

Productivity is defined by how efficient you can make your business processes flow. As Walt Disney said, “The way to get started is to quit talking and begin doing”. Don’t just say you’re going to post daily updates for your company’s social media platforms. Go out, make a calendar, and get it done.

Jen Drumm

By

November 1, 2016

A Helpful Holiday Promotion Checklist from the Heyo Team

November 1, 2016 | By | No Comments">No Comments

Getting ready for (and making the most of) the Holiday season can be a daunting task for any brand. There’s so much ‘noise’ out there when it comes to Holiday messaging, and figuring out a way to stand out from the clutter can be overwhelming.

The good news is, one of the easiest and most reliable ways to engage your audience during this busy timeframe is to run an online promotion like a contest or sweepstakes. The even better news is that the team here at Heyo has put together a simple checklist to help you plan and launch your holiday promotion in no time.

pexels-photo-212311

6 STEPS FOR RUNNING A SUCCESSFUL HOLIDAY PROMOTION

  1. Determine Your Objective
    • Do you want to grow your email marketing list? Educate your customers on a new product or service offering? Or curate user generated content? Whatever your goal is, our team can help you decide which kind of promotion is the right fit for you.
  2. Outline the Details
    • Decide when the campaign should begin and end, whether your winner will be chosen at random or by popular vote, etc. You’ll also want to decide what information you’d like to collect during registration.
  3. Choose a Relevant Prize
    • Your prize should make sense for the industry that you are in and be compelling enough to incentivize people to participate in your promotion. Make it worth their while to spend the time doing what you’re asking of them!
  4. Promote Your Promotion
    • Once your promotion is live, you’ll need to TELL people about it and drive traffic to the entry page. Make sure that you use all of your typical communication channels to drive awareness of the promotion: Social Media, Email Newsletters, etc…
  5. Moderate and Manage
    • While your promotion is running, you’ll need to keep an eye on it to make sure it’s all going smoothly. This will depend a lot on the kind of campaign format you choose but for example: If you’re running a Photo Contest, you’ll want to pre-screen all the entries before they appear in your gallery for viewing and voting. You’ll also want to make sure entries are coming in steadily, and adjust your promotional efforts accordingly to make sure you get the most engagement possible.
  6. Use the Results
    • Running a promotion is a great way to get leads and quality user-generated content, so make sure you use your results. Nurture your new leads with an email campaign, or thank your existing audience for participating by rewarding them with an exclusive Holiday discount code. Make sure you capitalize on the momentum created by the campaign and use it to your advantage as you start planning your next promotion!

Even though it feels like the Holidays are right around the corner, it’s not too late to add a Holiday contest or sweepstakes to your Marketing plan. Heyo has all the tools you need to plan, create, launch and manage a successful promotion in no time. If you’re ready to get started, click here to schedule a live demo with an Account Representative.

Shariq Toor

By

October 27, 2016

How To: Use Facebook Live to Shape Your Brand

October 27, 2016 | By | One Comment">One Comment

untitled

Facebook is always seeking to be on the forefront of social media outlets, often with great success. One of their more recent efforts to expand their means of communication is Facebook Live. It allows anyone to use Facebook to instantly stream live video to others, so they can share some of the more noteworthy events in their lives with others who can’t be there in person.

It is very much like being able to broadcast live events, and there is something very special about that. Live events, perhaps because of the possibility of failure (or unexpected great success), tend to draw the attention far more readily than scripted or rehearsed events. This applies to your brand as much as to personal events. In fact, with the rollout of Facebook Groups and Facebook Events, you can just as easily go live with only a certain predetermined group, including those invited to a given planned event.

As is typical of Facebook offerings, Facebook Live also gives those viewing your material the opportunity to respond, this time in the form of Live Reactions. It’s not possible to hear cheers or expressions of amazement over the internet, which is why Facebook has created the ability for viewers to express themselves. The viewer’s profile pic will appear with a starburst, and then their reaction – Love, Haha, Wow, Sad, or Angry – will appear in a brief animation. Once you end the video, it is posted directly to your timeline, reactions intact.

What Does This Mean for My Brand?

According to Facebook’s own statistics, Facebook Live streams receive 10 times more comments than usual videos. This gives you an opportunity to show people a side of your brand they would never see otherwise. Not only that, but you can also see what aspects get the most audience response. You’ll know instantly the parts they really like, and what needs a little work, because their reactions are visible to you in real time.

There’s a reason why sites like YouTube are popular – people love to watch videos. Combining this with the ability to react to it as it happens is an almost irresistible draw. And all you need for this great marketing tool is a Facebook account, a camera, and an internet connection.

How Is It Done?

There’s no one way to use Facebook Live. Your brand is a unique thing, which requires your unique spin on how things are done. Still, there are some general steps you can take to shine a light on what makes your brand stand out from the pack.

Go Live

One of the most obvious things you can do is stream any events or conferences you might be involved in, as they happen. When conventions or similar events are being held, most of the people who want to attend are not able to, for a variety of reasons. With Facebook Live, they can not only have a window into what’s happening as it happens, but cheer you on, laugh at your jokes, or express their amazement, just as if they were right there.

Naturally, there will still be those who will be unable to watch the livestream. Fortunately for them, it will be posted to your timeline, complete with all the audience reactions.

A Peek Behind the Curtain

When people love or enjoy something, they have an interest on its inner workings, on how that product they enjoy comes into being. You can give them that with a livestream of whatever process you undergo to bring your product to your customers – minus any trade secrets you don’t want to give to competitors, of course. Yet, even any secret parts can be made fun, with a little forethought and a sense of humor.

Keep Them in the Loop

Running a business can be a very ‘interesting’ experience at times. With Facebook Live, you can share that experience with your customers. The popularity of a reality shows can be yours, if you’re willing to stream a live video on a daily or weekly basis on how things are going in the day-to-day life of your brand. A more measured version if this is to share any insights about your brand that you or your partners or employees might have about some aspect of your work at the moment. This combines well with giving your customers the occasional peek behind the scenes.

Make Your Event an Event

If you’re going to start a livestream, whether a regular occurrence or a major one-off, you have to let your fans know in advance. You can’t hope for them to stumble upon it because they’re compulsively checking Facebook. Instead, make anything you plan to stream a big deal. Announce it on your Facebook page, more than once. If this is a new thing, or something rare, you could even announce it in countdown style until the big moment you go live.

Putting Life into Live

Though you can’t control any unexpected happenings during a livestream, you are still in control as much as possible, so take advantage of it. Give your video a great title and description, something that not only attracts attention, but tells everyone who tunes in what they’re about to see.

If you feel up to it, you can even shape the course of the video as it goes on. You’ll be able to see how many people are watching, and how they feel about it, and can respond accordingly. After a few of these, you’ll feel more and more comfortable about going “off script”.

Don’t forget to invite viewers to subscribe, so they will be informed automatically of future videos you choose to stream. Subscribed viewers will automatically be informed whenever you stream, which is good for those times you want to go live spontaneously.

Imagine having your own television station – that’s a little like the power of what Facebook Live can do for your brand, if you’re prepared to build up your audience and use it to its fullest potential.