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Facebook Marketing for Small Businesses

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Heyo Blog - Facebook Marketing for Small Businesses

Matt Baglia

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April 23, 2015

5 Excuses That Are Holding Your Business Back

April 23, 2015 | By | No Comments">No Comments

Every business owner is guilty of making these 5 detrimental excuses. Initially, they may not seem like a big deal, but over time, they really kill your growth potential. Excuses like the ones below will never separate you from the pack. They’ll keep you average at best, and will ruin your long term chance at success.

As the founder and CEO of top text message marketing provider, Slicktext.com, I promise I’ve used these excuses dozens of times. But, in order to keep seeing consistent results in my business, I needed to recognize these bad habits and stop them before they became a problem.

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Darnelle O’Brien

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April 22, 2015

3 Expert Tips to Writing Killer Website Content

Website content. Killer content. Overlooked and undervalued by many. When embarking on a new website, it’s easy to get caught up in the aesthetics of what your website will look like. But in doing so, you forget the importance of what the site needs to say (and therefore do) for your business. And before our designers get their knickers in a knot – it’s the perfect balance of design AND killer website content that create a great website.

There’s a crafty knack to creating website copy that sings. So if you’re about to write (or in some cases re-write) your website copy, check out our top 3 tips to nailing your copy.

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Josh Haynam

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April 15, 2015

How to Get More Traffic from Facebook Using Quizzes

April 15, 2015 | By | No Comments">No Comments

Every month, 19% of the world’s population logs on to Facebook. Try and think of one other thing that 19% of the world’s population does online every month – odds are you can’t think of one.

That’s an incredible amount of people, and anytime there is a platform with that level of reach, there is an opportunity for marketers to harness some of that audience and gain new customers.
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John Sollars

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April 1, 2015

A Blueprint for Creating a Content Marketing Plan for a Boring Brand

April 1, 2015 | By | No Comments">No Comments

If it pays the bills and the business is successful, it surely does not matter if what you sell is perhaps considered a bit boring.

Telling someone that you sell engines for fighter jets might grab the attention more than if you tell them that your business makes toothpicks but even if the product line might be considered just a bit boring, you still need to create an effective content marketing plan.

The world needs more toothpicks that jet engines anyway, so here is a look at how to create a content marketing plan and how to make the most of print technology to spread your message to a wider audience.

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Matt Baglia

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March 31, 2015

The Must Have Checklist for Promoting Your Text Marketing List

March 31, 2015 | By | No Comments">No Comments

Text message marketing is a great and immediate communication method, if done correctly. However, with this type of convenience also comes a huge responsibility. If you don’t properly promote your list, you’ll find that your subscribers are completely unqualified.

If they aren’t the best subscribers for YOU, they’ll rarely redeem your offers and quickly opt out. Read on to see the checklist for finding the right people to subscribe to your list.

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Elizabeth Victor

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March 27, 2015

Infographics as an International Marketing Tool

Most companies are used to focusing their marketing efforts to the country or region they do most of their business in. If you do this, you might be missing out on a large amount of business that you could be acquiring from businesses in other countries and regions. Looking to trends is very important and allows you to “speak the language” of everyone in your target audience.

Infographics are a prime example of how you can reach important, new, or growing markets. Some marketers might think that infographics are not as popular as they once were. Of course, that can be a matter of opinion and especially depends on where in the world your target audience is.

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Darnelle O’Brien

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March 18, 2015

Master Instagram With These 4 Clever Tactics

There’s no doubt the popularity of Instagram is on the rise. We saw a stat this week that 13% of all Internet users have an Instagram account. That’s too many fingers and toes to count, but that’s a big slice of potential audience.

With stats like that, it’s no wonder businesses are jumping on Instagram. But like any social platform, it takes time. A new social media account, with relatively low brand awareness needs time to build a quality audience. So if you’re motivated read on.
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