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Facebook Marketing for Small Businesses

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Heyo Blog - Facebook Marketing for Small Businesses

Elizabeth Victor

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March 27, 2015

Infographics as an International Marketing Tool

Most companies are used to focusing their marketing efforts to the country or region they do most of their business in. If you do this, you might be missing out on a large amount of business that you could be acquiring from businesses in other countries and regions. Looking to trends is very important and allows you to “speak the language” of everyone in your target audience.

Infographics are a prime example of how you can reach important, new, or growing markets. Some marketers might think that infographics are not as popular as they once were. Of course, that can be a matter of opinion and especially depends on where in the world your target audience is.

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Darnelle O’Brien

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March 18, 2015

Master Instagram With These 4 Clever Tactics

There’s no doubt the popularity of Instagram is on the rise. We saw a stat this week that 13% of all Internet users have an Instagram account. That’s too many fingers and toes to count, but that’s a big slice of potential audience.

With stats like that, it’s no wonder businesses are jumping on Instagram. But like any social platform, it takes time. A new social media account, with relatively low brand awareness needs time to build a quality audience. So if you’re motivated read on.
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Darnelle O’Brien

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March 12, 2015

4 Tips to Break the Facebook Algorithm Not Your Budget

Over the past year, Facebook has rolled out algorithm updates that have resulted in decreased visibility for business Pages. And in March this year it reached panic stations with some pages reporting a decrease of organic reach of more than 60%.

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Brooks Tiffany

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March 4, 2015

Announcing the New Heyo and Mad Mimi Integration

We here at Heyo are delighted to announce our new integration with email marketing service, Mad Mimi. Our newest integration brings together two awesome marketing tools that will help your business convert traffic into leads, and leads into sales. Read on to see how lead-generating Heyo campaigns combined with simply lovely email by Mad Mimi can fuel your sales funnel!

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Matt Baglia

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March 2, 2015

3 Reasons Why Your Text Marketing Campaigns Are Epic Fails

March 2, 2015 | By | No Comments">No Comments

If you are currently signed up with a text marketing provider, you know how valuable this tactic can be for your business. Not only does it encourage sales and strengthen customer relationships, but at the end of the day, it increases brand loyalty.

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Brooks Tiffany

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February 27, 2015

Announcing New Heyo Infusionsoft Integration

February 27, 2015 | By | 2 Comments">2 Comments

Heyo is thrilled to announce its latest integration with email marketing and sales platform, Infusionsoft. This integration links together two potent marketing tools every small business needs to fire up their sales funnel: engaging social campaigns that generate leads and an email marketing service that converts them into paying customers.

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Emily Goodrich

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February 25, 2015

Creating Images with Text: Photoshop CC Tutorial

February 25, 2015 | By | 5 Comments">5 Comments

Everything about social contests revolves around high quality images – images speak louder than text. But how do you create a high-quality image with text quickly? A good resource for manipulating images for contests is Photoshop; but Photoshop can be a monster if you’re looking at it for the first time. So, what can you do?

Well, we do have a list of photoshop alternatives and free photo editors, but if you have access to Photoshop, it’s the best tool for the job. In this tutorial I’ll go over some basic tools for Photoshop newbies and how to use them in creating images for your next contest.

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